OneGlobe

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7 Content Measurement Tools Marketers Should Know About — The Content Strategist

Online marketing measurement has always been a rather finicky undertaking for brands and agencies. Marketers and content producers are still …

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

<b>STUDY: Different Engagement for Different Types of Content on Facebook -</b> Do different types of content on Facebook lead to different types of …

Online

29 Free Internet Tools To Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Aren’t shortcuts just the best?<p>While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.<p>Finding a good marketing shortcut feels especially great, considering all …

Advertisers will spend $1.4B less on desktop search ads this year, but mobile search will climb 82%

Not surprisingly, as consumers move to mobile, so do the advertising dollars.<p>In a report published today, eMarketer estimates that desktop ad search spending will drop by $1.4 billion, or 9.4 percent less than last year. Meanwhile, mobile search spending will get a huge 82 percent boost to reach $9 …

5 Top Hotel CEOs Talk About the Unprecedented Rate of Change in Hospitality

<i>This is an extract from our newly released e-book the Future of the Guest Experience — an unprecedented collection of 28 interviews with the CEOs of</i> …

What the rise of mobile shopping means for retailers

In 2015 it's predicted that tablets will outsell PCs (desktop and laptop) for the first time, marking the end of a transition period which has seen …

6 Tips to Build A Strong Community Content Strategy

A thoughtful content strategy can mean the difference between a thriving community of engaged members versus crickets. Communities bring a wealth of benefits to our companies. Sales and marketing, customer service, product development and customer intelligence all benefit from customer communities. …

Marketing

5 Reasons Why You Should Have A Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right?<p>That’s certainly the impression you’d get …

8 Content Marketing Infographics Every Marketer Must Bookmark

Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic. However, an infographic can be very …

Marketing

10 Creative Ways Companies Are Using Snapchat

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented …

McDonald's

The Top 3 Instagram Trends for Marketers

Share<p>With 42% of marketers planning to increase their use of Instagram this year, visual content is more important than ever to a brand’s marketing …

Google Introduces “Google My Business,” A New One-Stop Shop To Help Business Get Found Online

Google announced a suite of tools this morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get …

11 Top Hacks to Enhance User Engagement on Your Blog - Jeffbullas's Blog

Most people with a blog or a product website are very keen to get traffic. Traffic from social media, search engines like Google, referrals – you …

Interesting Google Trends Screenshot: AKA, When Twitter lost its mojo http://t.co/zgMm0hQPLQ via @sama

21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog

When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first …

Wake up, corporate America: Your future business leaders are mobile

Another wave of graduates are leaving college, embarking on the tough process of finding a job in a more-or-less recovering economy.<p>Despite the unfair reputation often placed on them, these millennials have serious career aspirations. A recent study of 1,000 college-educated millennials by Bentley …

The top five mobile marketing mistakes

Consumers are increasingly using mobile devices to access various aspects of their digital lives including online shopping.<p>Yet in many cases …

15 Mobile Facts That Should Change Your 2015 Marketing

Mobile Apps In 2015: Not Just Social Media Anymore<p>Your 2015 marketing must be mobile first.<p>Yeah, we said this before. But maybe you weren’t paying …

Managing Digital Consumer Influence in Luxury

The democratisation of the Internet has led to the emergence of influencers who sometimes have more followers, reach and influence than brands …

Content Marketing is About Trust, Not Just Reach

Viral videos or hashtag campaigns won’t convert customers unless they build trust and confidence with their audience.<p>Bill Gates coined the phrase …

The “Social Media New Deal” for Luxury Brands

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part of what is viewed as luxury. …