Hoopla Public Relations

638 Flips | 19 Magazines | 87 Likes | 8 Following | 492 Followers | @HooplaPR | Full-service #publicrelations firm w/core competencies in all aspects of #PR, #hispanic marketing & #branding. Co-creator of @iheartchatt campaign www.hooplapublicrelations.org

20 Companies You Should Be Following On Social Media

A great social media presence is now essential to businesses both large and small. Consumers are looking at your company’s social media accounts using the same parameters they look for when searching for Mr. or Mrs. Right.<p>Potential customers and consumers are looking for social media accounts that …

10 Signs You're Using Social Media Wrong

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals.<p>Any of …

Social Media

Social Media is Great, But Don't Forget Old School Marketing

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're only marketing your brand online, you're missing out on a sizable chunk of potential customers.<p>A recent Pew study found that 73 percent of surveyed people 18 years of age and older use social media. But entrepreneurs …

Marketing

What’s Not to ‘Like’? Rethinking Restrictive Social Media Policies

<b>“Swimming pools can be dangerous for children. To protect them, one can install locks, put up fences, and deploy pool alarms. All these measures are</b> …

What’s Better, Email or Social Media?

Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more …

Here's How Social Media Time-Spend Is Shaping Up, Now That Usage Is A Lot More Fragmented

But as audiences adopt newer social networks, and people's social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much <i>time</i> users spend on each …

The Impact Of Social Media In The Travel Marketing Industry

I will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on.<p>I am fairly confident in saying that social media is not a fad. Hard to …

LinkedIn May Not Be The Coolest Social Network, But It's Only Becoming More Valuable To Businesses

Engagement is rising fast on LinkedIn, as the social network becomes a content destination. The social network is also high-income and highly educated, and it has a big international presence. These factors will make LinkedIn increasing compelling to marketers. Already, a survey from Cogent …

Study: Women Love Social Media More Than Men (Unless It’s LinkedIn)

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.<p>Pew found that 76 …

Social Media

How to Totally Freak People Out Simply With the Info They Share in Social Media

Every once in a while, it's good to be reminded just how much information we're giving to complete strangers every day, and I'm not talking about the …

Social Media

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for …

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

<b>Specs</b><p><b>Who</b> Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer<p><b>What</b> Social marketing agency<p><b>Where</b> San Jose, Calif.<p>Though it’s …

Social Media

Social media ban: government staffers ordered to keep opinions to themselves

Federal government staffers have been told not to post their personal views about the government or ministers on websites and social media.<p>The Statement of Standards for Ministerial Staff was updated in September last year, weeks after the Coalition took government, to add a paragraph about online …

How Artists Can Use Social Media to Discover and Promote Their Voice

"Every artist was first an amateur." -Emerson<p>Recently, an up-and-coming actor friend paid me the wonderful compliment of following my advice regarding how to promote herself on social media. She listened to me and almost instantly received some very exciting opportunities. Like many women, I adore …

Brands Need to Understand and Embrace the Owned Media of Apps

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s …

Apps

8 best and worst social media campaigns

Social media can do wonders for any business, but when it backfires, the problem becomes all too public.<p>1. British Gas<p>In October 2013, British Gas …

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

5 min read<p>The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. It's this convergence that the producers of Social Media Week are aiming to examine at its events which are taking …

Social Media

How the public sector is finding its social media voice

When a drunken fan dialled 999 demanding to speak to Sir Alex Ferguson after Man Utd's League Cup defeat on penalties to Sunderland last month, quick-thinking local police responded promptly – with a post on their Facebook page.<p>"Obviously, it can be a sad and depressing moment when you're [sic] …

How To Prevent Social Media Complaints: The Customer-Centric Solution

What’s the best way to make sure your customers never trash you on Yelp, Tripadvisor, or any other review site?<p>The answer’s simple, of course:<p><i>Never make a mistake.</i><p>Well, good luck with that one. I’d say the more realistic way to avoid ever being torched online is more like the</i> …

Social Media Marketing for Humans

Just because social media is "free" doesn't mean it's easy. Many businesses pick up a random social network because all the kids are doing it these days - and they don't plan for success: no preparation, no strategy, no measurement. Those accounts get forgotten about or, worse, aggravate their …

Social Business Requires Social Employees

Want to know the fastest way to have your business' social media and content marketing strategies go south?<p>Create a department for social media and have the planning, execution and metrics live there. In essence build a social media silo and have them handle all of the company's social profiles and …

This Is How Small Businesses Are Using Social Media

2 min read<p>The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns.<p>LinkedIn partnered …

Social Media

Venezuelan Opposition Turns To Social Media During Protest

Venezuela's opposition took to the streets on Wednesday to protest corruption and crime, according to Reuters. The protests, pushed by a campaign from opposition leader Leopoldo López, fielded thousands of participants across several cities, who chanted "We don't want a Cuban dictatorship" and "You …

Nissan Set To Buy Equity Bits In Digital-Marketing Startups

Nissan plans to become the first automaker to follow PepsiCo, AT&T, Home Depot and other major brands into the business of purchasing equity stakes in digital-marketing startups and other new ventures in the hopes of boosting the company’s tech chops — and maybe making some extra money.<p>So far, …

For Mobile Marketing That Really Works, Just Look to Asia

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.<p>Take automobiles. The Detroit versus …

Advertising Industry

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

How to stay ahead in the digital age?

Staying ahead in the digital age<p>Warc together with Deloitte have produced a marketing toolkit, which delivers a "new operating system for brands". In summary, the report highlights five key areas:<p><b>Post-digital marketing.</b> Digital has become so central to people's behaviours that brands now should be …

The Future of Auto Marketing Could Be a Little Creepy

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line …

Advertising Industry

Why Digital Marketers Should Consider Latin America

With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the …