Hoopla Public Relations

638 Added | 19 Magazines | 87 Likes | 8 Following | 472 Followers | @HooplaPR | Full-service #publicrelations firm w/core competencies in all aspects of #PR, #hispanic marketing & #branding. Co-creator of @iheartchatt campaign www.hooplapublicrelations.org

20 Companies You Should Be Following On Social Media

A great social media presence is now essential to businesses both large and small. Consumers are looking at your company’s social media accounts using the same parameters they look for when searching for Mr. or Mrs. Right.<p>Potential customers and consumers are looking for social media accounts that …

10 Signs You're Using Social Media Wrong

CEO, Single Grain. Founder, Growth Everywhere.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that …

Marketing

Social Media is Great, But Don't Forget Old School Marketing

Marketing Consultant<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're only marketing your brand online, you're missing out on a sizable chunk of potential customers.<p>A recent Pew study found that 73 percent of surveyed people 18 years of age and older use social media. But …

Marketing

What’s Not to ‘Like’? Rethinking Restrictive Social Media Policies

<b>“Swimming pools can be dangerous for children. To protect them, one can install locks, put up fences, and deploy pool alarms. All these measures are</b> …

Education Technology

What’s Better, Email or Social Media?

Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more …

Marketing

Here's How Social Media Time-Spend Is Shaping Up, Now That Usage Is A Lot More Fragmented

But as audiences adopt newer social networks, and people's social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much <i>time</i> users spend on each …

Digital Advertising

LinkedIn May Not Be The Coolest Social Network, But It's Only Becoming More Valuable To Businesses

Engagement is rising fast on LinkedIn, as the social network becomes a content destination. The social network is also high-income and highly educated, and it has a big international presence. These factors will make LinkedIn increasing compelling to marketers. Already, a survey from Cogent …

Money Back Guarantee

Study: Women Love Social Media More Than Men (Unless It’s LinkedIn)

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.<p>Pew found that 76 …

Advertising Industry

How to Totally Freak People Out Simply With the Info They Share in Social Media

Every once in a while, it's good to be reminded just how much information we're giving to complete strangers every day, and I'm not talking about the …

Advertising Industry

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for …

Marketing

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

<b>Specs</b> <b><br>Who</b> Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer <b><br>What</b> Social marketing agency <b><br>Where</b> San Jose, Calif.<p>Though it’s …

Advertising Industry

Social media ban: government staffers ordered to keep opinions to themselves

Members of Parliament (Staff) Act says staffers are not allowed to defame, harass or bully using work computers or phones<p>Federal government staffers have been told not to post their personal views about the government or ministers on websites and social media.<p>The Statement of Standards for …

How Artists Can Use Social Media to Discover and Promote Their Voice

"Every artist was first an amateur." -Emerson<p>Recently, an up-and-coming actor friend paid me the wonderful compliment of following my advice regarding how to promote herself on social media. She listened to me and almost instantly received some very exciting opportunities. Like many women, I adore …

Brands Need to Understand and Embrace the Owned Media of Apps

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s …

Public Relations

8 best and worst social media campaigns

Social media can do wonders for any business, but when it backfires, the problem becomes all too public.<p>1. British Gas<p>In October 2013, British Gas …

Marketing

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

Director of the Entrepreneur Partner Studio<p>The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. It's this convergence that the producers of Social Media Week are aiming to examine …

Public Relations

How the public sector is finding its social media voice

From calming an irate football fan to challenging dementia the government is using social media as a powerful channel of engagement<p>When a drunken fan dialled 999 demanding to speak to Sir Alex Ferguson after Man Utd's League Cup defeat on penalties to Sunderland last month, quick-thinking local …

How To Prevent Social Media Complaints: The Customer-Centric Solution

What’s the best way to make sure your customers never trash you on Yelp, Tripadvisor, or any other review site?<p>The answer’s simple, of course:<p><i>Never make a mistake.</i><p>Well, good luck with that one. I’d say the more realistic way to avoid ever being torched online is more like the</i> …

Social Media Marketing for Humans

Just because social media is "free" doesn't mean it's easy. Many businesses pick up a random social network because all the kids are doing it these days - and they don't plan for success: no preparation, no strategy, no measurement. Those accounts get forgotten about or, worse, aggravate their …

Marketing

Social Business Requires Social Employees

Want to know the fastest way to have your business' social media and content marketing strategies go south?<p>Create a department for social media and have the planning, execution and metrics live there. In essence build a social media silo and have them handle all of the company's social profiles and …

This Is How Small Businesses Are Using Social Media

The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns.<p>LinkedIn partnered with market …

Venezuelan Opposition Turns To Social Media During Protest

Venezuela's opposition took to the streets on Wednesday to protest corruption and crime, according to Reuters. The protests, pushed by a campaign from opposition leader Leopoldo López, fielded thousands of participants across several cities, who chanted "We don't want a Cuban dictatorship" and "You …

For Mobile Marketing That Really Works, Just Look to Asia

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.<p>Take automobiles. The Detroit versus …

Mobile

This page has been removed | The Guardian

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

How to stay ahead in the digital age?

C'est la question, which will concern brand marketers in the year ahead as digital disruption continues. And why is it that some companies succeed in digital when others fail? And finally, some proof that multi-screening is not a zero-sum game, but a win-win for engagement with both, TV programmes …

The Future of Auto Marketing Could Be a Little Creepy

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line …

Advertising Industry

Why Digital Marketers Should Consider Latin America

With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the …