Hoi Sze Lam

27 Added | 1 Magazine | @HoiSzeLam | Autodidact of all things digital marketing. Privacy and internet freedom advocate. Wood fires, coffee, @eGourmetFoodie. INFP http://www.inkth.com/?p=49. Also follow me on Twitter @hoiszelam for more MarTech news and updates. 

How To Harden Your WordPress Website For Better Security

Website security is an important factor that website owners must consider. Over time, with advances in technology to beef up security, an increasing …

SEO and Link-Building Tactics for Content Marketing in 2016

Recently, I’ve been sharing some SEO and link-building training webinars for digital marketers that contain great content marketing tactics.<p>James …

Net Neutrality Debate Holds Up Zuckerberg’s Free Basics App

What began as an innovation challenge for Facebook founder Mark Zuckerberg to bring free Internet to developing nations has quickly garnered heated …

Have Nothing To Hide? We Need To Talk About Privacy In 2016

Since the United States’ National Security Agency’s’ invasive collection of citizen’s phone records and the non-mandated spying of foreign …

SEO Link-Building Tactics on a Bootstrap Budget

For a startup, it’s understandable that liquid funds are short. For small business and startups alike that have a bootstrapped budget, I’ve collated …

Greater Digital Divide and Zero-day Net Neutrality For Aussies Behind Turnbull

Since Malcolm Turnbull has been elected to office as PM, Australia has all but seemingly forgotten that he was possibly the worst Communications …

SEO versus A Growth Hacking Strategy

Search engine optimisation or SEO allows us to maximise the number of visitors to websites or social media by ensuring that the site name and links …

The Value of Privacy, Security and Integrity in Marketing

True to the fact that there needs to be a face behind the cause, I find myself at odds with being both concerned about my privacy online yet hopeless …

Personalise Your Social Media Marketing: It Matters!

Scanning through my social media feed I’m finding a lot of typical marketing taboos that even organisations, and not us mere mortals, are adopting in …

Linkbait Versus Information-Style Content: Which One?

There is a remarkable difference between the content of link bait reporting compared to clear prose that the average reader who is out to fill a …

Turkey in 9 Days | Tempel Travel Tour

On our nine-day tour of Turkey from Istanbul to Central Anatolia through Western Turkey with Tempel Travel, I took the chance to dig into some …

China Tours from Hong Kong

As Hong Kong is dead quiet over early Chinese New Year, I weathered the crowd to Lok Ma Chau and headed on a final tour to Zhong Shan.<p>Congrats to …

Fastest Developing Region of Malaysia

Arrived in Sabah Borneo about a two and a half hour flight from Malaysia between Brunei, Jakarta, Manila and Bali.<p>We found the general atmosphere is …

2 days in Wei Zhou China

Testing out the framing of shots in photographs during a short two-day trip to Wei Zhou Island off of the South China Sea.<p>Just outside of the city …

Queensland Serenity at Ramada Marcoola

Some quick snaps from a local trip to the Sunshine Coast from living in Queensland. The Ramada Marcoola Beach Resort is perfectly situated a short …

Seaside on Magnetic Island

From a stay in Magnetic Island just off of Townsville. Full of great little activities such as bike riding round the island, jet skiing and horse …

Big data: The New Currency In 21st Century Enterprise

As data-driven marketers, we’re constantly looking for new ways to data-mine information from everything to candidate research to mailing lists. The …

Aussies Will Soon Be Trading In WatchSeries For Pay TV

With the Australian Federal Government blocking of pirated websites passing through the Senate in a radical anti-piracy move toward internet …

Data Mandates Welcome A Global Police State

Caveat emptor or buyer beware is a frame of mind that is widely leaving Internet users unprotected by the law in light of today’s anti-terror climate.<p>…

Free Market Education Reform: A Young Debt Sentence

In the seventies university was free.<p>Heck even in the eighties university was free.<p>But no thanks to Labor catalysing a debtficit we have yet to climb …

What The Data Retention Bill Means For Users

Welcome to the ever growing surveillance state. With Australia in line to push forward the data retention bill it’s not only telcos and ISPs that …

Holacracy: The Scientology of Organisational Management

In 2013, before the whole Zappos organisational restructuring buzz, I came across the term Holacracy through Holacracy.org while doing some …

HR Week: Hiring The Right People Is Your Greatest Asset

Last week I had a quick read of Snakes In Suits: When Psychopaths Go To Work which was enlightening as to how hiring the wrong person can be …

Anonymous: Why Hide Behind A Mask?

Recently, the self-proclaimed political activist and hactivist collective Anonymous have caught my eye on Twitter through their work on human rights …

INFPs In The Real World

As an INFP in the real world I’d liken my experience to a firm forever stuck in Research and Development. The problem with firms who over-utilise …