Hjalte Bach

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Micro-influencer marketing for ecommerce - macro benefits and hidden pitfalls

In today’s world, social media influence has become a powerful marketing weapon. The very idea of promoting a web store via celebrities isn’t …

Marketing

Google's AI push comes with plenty of people problems

MENLO PARK, Calif. (AP) — Google CEO Sundar Pichai recently declared that artificial intelligence fueled by powerful computers was more important to humanity than fire or electricity. And yet the search giant increasingly faces a variety of messy people problems as well.<p>The company has vowed to …

To Advance Artificial Intelligence, Reverse-Engineer the Brain

Your three-pound brain runs on just 20 watts of power—barely enough to light a dim bulb. Yet the machine behind our eyes has built civilizations from …

The Chrome Extensions We Can't Live Without

Nearly two-thirds of internet users turn to Chrome for their browsing needs, but far fewer take full advantage of its available extensions, the …

Google

The 4 Biggest Ad Trends You’ll See During Sunday’s Super Bowl

On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the …