Hillary Conciatori

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5 First Steps to Building a Strong Personal Brand | Inc.com

A few years ago I would have told you that I didn't need to work on my personal brand. I felt its was more important to put all of my energy into my companies name and image. Our efforts paid off and we sold the company but when it was all done, no one knew who I was. It's taken years of work to …

Marketing

13 ways AI will change your life

From helping you take care of email to creating personalized online shopping experiences, AI promises to transform the way we live and work.<p>But with all the hype out there, how do we know which benefits we’ll actually see? In order to learn more, I asked a few members of YEC the following question:

Online Life

Facebook Will Use Artificial Intelligence to Prevent Suicides

The company wants to build a safer community.<p>Facebook will use artificial intelligence to implement new suicide prevention tools to build a safer …

AI continued its world domination at Mobile World Congress

Silicon Valley investor and web pioneer Marc Andreessen said in 2011 that "software is eating the world." The explosion of app ecosystems seems to prove his point, but things have changed dramatically even since then. These days, it might be more accurate to say that "AI is fueling the software …

What students should learn from Uber’s recent troubles

The criticism of Uber continues to pile up.<p>This week, the car service was found to use secret software to evade government regulators and a video showed its chief executive in a verbal altercation with one of the company’s drivers. Previously, the company’s self-driving cars raised safety concerns …

Artificial Intelligence

Why no job is safe from the rise of the robots

Hollywood got it wrong. The highly intelligent machines that will be unleashed in the near future won’t be coming for our lives. They’ll be coming …

Would you want to see an ad when you unlocked your phone, if it cut your phone bill?

Barcelona, Spain<p>Telcos have seen their revenues eaten away for years by “over-the-top” players—internet applications like Skype or Facebook Messenger that let users send messages and make calls online for free. Now telcos are showing signs of exploring the very revenue stream that made their …

Google Search

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet …

The Difference Between Content Marketing and Social Marketing

What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative …

Everything You Need to Know about the Millennial Consumer

Pew Research defines millennials as anyone born between 1981 and 1997. With more than 80 million in the US alone, millennials have an annual buying power of $200 billion, making them by far the most lucrative market on the planet. As a marketer, your main obligation is to tap into the largest and …

Millennials

How to create a competitive content insights report step-by-step

Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to …

Marketing

The Secrets of Viral Content and How to Create It

Getting content to go viral is the holy grail of any online business, but people tend to think of virality as a mysterious subject. If you haven’t done much research on it, you’re probably in the dark about how it really works.<p>Emerson Spartz is an exception. As the founder and CEO of Dose, a …

Infographics

Demographics of the Top 7 Social Networks [Infographic]

There are 2.8 billion people on social media (that's 37% of the world's population!), and knowing who's doing what on which social platforms can be …

Study reveals bot-on-bot editing wars raging on Wikipedia's pages

For many it is no more than the first port of call when a niggling question raises its head. Found on its pages are answers to mysteries from the fate of male anglerfish, the joys of dorodango, and the improbable death of Aeschylus.<p>But beneath the surface of Wikipedia lies a murky world of enduring …

Artificial Intelligence

Google Debuts Perspective, An Artificial Intelligence That Hunts Down Trolls

Can we all just agree, universally, that the internet is a garbage fire at this point? From celebrities to teachers to everyone else, you’re only one remark away from being swarmed by people who can’t handle that you disagree with their opinion on anything. Google, which has a vested interest in …

Test Your Best Insults Against Google's New Anti-Troll AI

Google's new algorithm can detect toxicity in internet comments and filter them for you.<p>One of the biggest problems in online discourse is how to moderate comment sections. Increasingly, much of online discussion is taken over by hateful and derailing comments, which are so frequent they've become …

Understanding the differences between AI, machine learning, and deep learning

Artificial intelligence, machine learning, and deep learning have become integral for many businesses. But, the terms are often used interchangeably. …

As AI Gets Smarter, What Happens to Us Humans?

There are more intelligent AI systems being created every day. Technology is getting smarter, and it’s us that are allowing it. As fabulous as it …

How to Set Social Media Goals and Define Success

One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. …

Marketing

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing …

Public Relations

10 Social media scheduling tools you need to have

Are you scheduling your social media content? You’re probably finding yourself having to spend too much time every day on social media, posting …

Why People Dismiss Digital Marketing, and Why They Shouldn’t

We have talked to a lot of companies about the benefits of digital marketing and good web design over the years, and most of the reasons we’ve heard …

Marketing

3 Reasons Customers Aren't Opening Your Marketing Emails | Inc.com

I've been writing about email marketing frequently lately because email marketing is the last form of outbound marketing that still generates sales leads.<p>An email marketing campaign is useless, of course, if nobody opens your email. Thus it's important to know the five elements that determine if a …

Marketing

Facebook algorithms 'will identify terrorists'

<b>Facebook founder Mark Zuckerberg has outlined a plan to let artificial intelligence (AI) software review content posted on the social network.</b><p>In a letter describing the plan, he said algorithms would eventually be able to spot terrorism, violence, bullying and even prevent suicide.<p>He admitted …

Artificial Intelligence

Here's Why Apple Isn't Building an Amazon Echo Rival

In terms of sales, the iPhone is clearly Apple’s most important product. But a relatively unsung hero for the company is Siri, its voice-activated …

Eric Schmidt: I Was Skeptical About AI at First

'I have been proven completely wrong,' the former Google CEO told the crowd at RSA.<p>PCMag reviews products independently, but we may earn affiliate …

It’s Time to Take AI Seriously

<i>💥A Boom with a View💥 is a column about startups and the technology industry, written by Erin Griffith.</i> <i>Find them all here: fortune.com/boom.</i><p>There’s …

Google’s AI Learned to Be “Highly Aggressive” When Stressed

Another day another disturbing discovery about Artificial Intelligence. This time, Google’s latest machine learning system, DeepMind, has learned to …

Artificial Intelligence

How Does Inbound Marketing Work?

Most of us know what marketing is, but we aren’t all aware of the strategies that companies use. Marketing is the promotion of businesses and there …

How to Prioritize Your Link Building Efforts & Opportunities - Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's …