Hilda Lin

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Strong Brands Require A Focus On Brand Value

There are five drivers of customer brand insistence – awareness, relevant differentiation, value, accessibility and emotional connection. To be …

These are the 10 most valuable brands in the world

Technology and automotive brands dominated the rankings of 100 companies, taking up a combined 28 spots in the list.<p>The "top riser" this year was Facebook, which improved its brand value by 54% — but it sat outside of the top 10, in 23rd.<p>The ranking is based on a combination of the brands' …

General Electric

Apple is already dominating the smartwatch market at the expense of Samsung

Apple hasn't disclosed official sales figures of the Apple Watch yet, but it looks like it's already established itself as a dominant force in the global smartwatch market — at least according to market research firm Strategy Analytics.<p>New data from Strategy Analytics, charted for us by Statista, …

Amazon is now bigger than Walmart

Amazon, with its online power, has grown even bigger than Walmart.<p>Amazon's market value surged past Walmart's in after-hours trading Thursday, fueled …

Amazon Web Services

Gmail: Google might soon let you buy the personalized email address you always wanted

Google is reportedly working on offering Gmail users a way to customize their email address and turn it into the personalized handle they’ve always …

Google

Comcast now has more Internet customers than cable TV subscribers

Comcast just announced its second quarter results, and the cable giant now has more Internet service customers than cable TV customers for the first time.<p>Comcast reported 22.55 million Internet customers, compared to 22.3 million video customers. The cable giant reported losing 69,000 video …

This guy just won the French-language Scrabble championship… and he doesn’t speak French

This man won the French-language Scrabble world championship recently, despite not being able to speak any French (well, he probably knows ‘bonjour’).<p>…

YouTube hasn't signed up any TV networks for its upcoming subscription service

Monetizing the huge amount of traffic going to YouTube is a key initiative for Google. Earlier in the year, we reported details on a paid, ad-free subscription service that Google was planning for YouTube, and now we're getting more details on what kinds of content will be available. A new report …

IBM sees sales fall for 13th straight quarter

Shares in the US firm fall 5pc in after-market trading after the results<p>IBM has seen revenues fall for the 13th consecutive quarter, as the world's largest technology services company continued to shed low-margin businesses and the strong dollar weighed on results.<p>Shares in the US firm fell about …

There’s reportedly a big, secret spreadsheet where Google employees share their salaries

<i>This post has been updated</i><p>It’s illegal for US companies to prevent employees from sharing and discussing salary data amongst themselves, though that kind of information exchange rarely happens in a systematic way. But that doesn’t mean companies like it, or handle it well when it arises.<p>On Friday, …

The Workplace

Google+ Photos Is Shutting Down On August 1st

This one might be a bit confusing due to product naming weirdness, but here we go:<p>Google<b>+</b> Photos, the photo hosting solution built into Google’s social network Google+, is shutting down. You’ll still be able to post photos to share with your Google+ followers, but all of the …

United Airlines awarded hackers millions of frequent flier miles for uncovering gaps in the company's cybersecurity

United confirmed with Reuters that it has paid out two awards worth 1 million miles each, worth dozens of free domestic flights on the airline. United did not confirm tweets from individuals who say they have been paid smaller awards as well.<p>The Chicago-based carrier has hoped to trailblaze in the …

Starbucks plans to fight inequality by selling poor people Starbucks coffee

<i>This article has been corrected.</i><p>The ridicule and confusion that accompanied Starbucks’ last act of benevolence has apparently motivated it to do more. The company announced today that it plans to open 15 new stores in low-income and minority-heavy neighborhoods in the US, as part of its goal of …

At Least Four Arrested For Involvement In Sex Video Shot In A Uniqlo Dressing Room

Beijing police arrested at least four people for their involvement in a sex tape that was shot at a Uniqlo store, according to a statement released Sunday. The video that blew up on social media was allegedly shot inside of a Uniqlo dressing room in April.<p>Of those arrested, a 19-year-old man who …

Social Media

Facebook is leading the way in social commerce

Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.<p>Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site's social commerce …

A Bride Is Turning To Social Media To Find The Person Who Stole Her Wallet On Her Wedding Day

According to authorities, Tietz was last to leave the bridal suite and secured it herself. The press release does not name Tietz.<p>Tietz and her husband came back to the room about an hour later, but she didn't realize her wallet was gone from her purse until the next day.<p>"Upon contacting her bank, …

Social Media

Mozilla blocks Flash in Firefox over 'critical security issues'

Mozilla has changed the default settings in Firefox to block use of Adobe Flash Player, amid security concerns<p>Mozilla has blocked Adobe Flash Player in its Firefox web browser, in the latest blow to the much-maligned software platform.<p>On a support page, Mozilla said that all versions of Flash had …

The wearable tech market could reach 385 million people and change how we 'consume and use information'

In a note to clients on Monday — alongside initiation of Fitbit coverage— Piper Jaffray's Erinn Murphy and Christof Fischer stated that "wearable technology will be the next generation of devices to transform how individuals consume and use information."<p>Murphy and Fischer estimate the wearable tech …

Native ads are replacing banner ads on mobile — and here’s why

<i>This sponsored post is produced in association with YeahMobi.</i><p>When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. At best, mobile users simply ignore them. At worst, consumers get annoyed. In an effort to lift ad performance and …

Digital Advertising

Apple's next iPhone will have a Force Touch display, says WSJ

<i>The Wall Street Journal</i> is reporting today that the next iPhone, ostensibly known as the iPhone 6S, will include a Force Touch display, similar to the screen currently used on the Apple Watch. This report backs up an earlier <i>9to5Mac</i> report from May.<p><b>Read next:</b> The iPhone 6S and 6S Plus review.<p>A Force …

Sorry, Apple! Samsung named most reputable tech company in U.S.

While its profits may be falling on the back of weak smartphone sales, it’s not all bad news for Samsung. The South Korean company has been named the …

Netflix Moves Into Original Feature Films, Starting This October

Netflix is ready to become a home for feature films, giving the industry a new outlet for movie production in an era of declining ticket sales – a trend that has led to a large influx of what studios’ believe will be sure-fire hits, like remakes and sequels. The first film out of the gate is …

There's Data in Those Emojis -- and Marketers Want to Mine Them

Consumers are communicating in broken hearts and bananas -- and brands are listening. As use of emojis proliferates, brands and their social media …

JetBlue Bag Fee Illustrates 'Because We Can' Marketing

JetBlue introduced its charges for checked baggage earlier this week, finally giving in to a practice that has been adopted by every airline, except Southwest. There’s no good reason for it, and lots of bad ones.<p>The most likely reason for instituting the fee is that other airlines have been …

Apple Music is just $2 per month in India—80% cheaper than the US

Apple tends to not care much about price competitiveness. Without telco subsidies, which typically occur only in rich countries, consumers looking to buy an iPhone 6 in Asia will have to shell out as much as $600.<p>But the company is taking a different approach with Apple Music, its new music …

As California Kill-Switch Law Takes Effect, Smartphone Theft Already Down 32%

Smartphone thieves suffered a setback Wednesday when new laws took effect requiring all smartphones sold in California to come with an opt-out “kill switch,” which slashes the phone’s value if stolen and resold on the black market.<p>The legislation is the first of its kind to require that users be …

Eric Schneiderman

iCloud Music Library adds DRM without buying you dinner first

Well iCloud Music Library is pissing people off already. The new service almost identical to iTunes Match has a DRM problem. Turned on, iCloud Music Library is taking the music you rightfully own and place in your iTunes library and automatically adding DRM protection to it. In essence, it’s …

Apple Music

Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees

Uber will acquire assets from Microsoft Bing, including roughly 100 employees focused on the product’s image collection activities. In short, Uber is absorbing data-collection engineers from Microsoft to bolster its own mapping work.<p>The companies confirmed the transaction with TechCrunch, but each …

Employment

Microsoft will release Visual Studio 2015, Team Foundation Server 2015, and .NET 4.6 on July 20

Microsoft today announced the final releases of Visual Studio 2015, Team Foundation Server 2015, and .NET 4.6 will be available for download on July 20. The goal with this release is to open Visual Studio to developers targeting new platforms, including cross-platform mobile development (Android, …