Matthieu De Winter

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10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life

How businesses can take their beliefs and make them real for consumers.<p>Today’s brand must live and breathe through its core values in order to survive. Purpose is king, and there’s no turning back.<p>When 87% of global consumers believe business should place equal weight on societal issues and …

Public Relations

HubSpot Blogs | Agency Post

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.<p>Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing …

Sustainability

The Funnel is Dead, Long Live the Loop?

<i>This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating …

4 Keys To Turning Customers Into Brand Evangelists

To grow your brand, know what people find meaningful, connect with them thoughtfully, create joy they can’t live without, and believe in your employees.<p>Every day, we see signs that doing business today is more complex than ever. The developed economy continues to be sluggish, with 2.4% growth in …

The End Of Advertising As We Know It–And What To Do Now

AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key.<p>“How are we supposed to judge a creative idea versus a product idea?”<p>This was a question …

Advertising

The Future of Advertising

Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.<p><b>Twenty creative directors,</b> planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on …

The World’s Most Famous Logos, Organized By Visual Theme

Marks of Excellence, a freshly revised book from Phaidon, compiles today’s most identifiable logos according to their visual tropes.<p>A brand is more than a logo. But a company’s mark is its calling card, a shorthand for all that other stuff–the quality of the product, the level of service, the …

Pepsi Mocks Coke’s Super Bowl Campaign, Coke Fires Back

Long-time Super Bowl adversaries Pepsi and Coca-Cola haven’t kept their jabs confined to official game-day commercial scripts. Today, in the lead-up to Super Bowl XLVII Pepsi–a major presence during the game with a pair of ads and the halftime show featuring Beyonce–poked at Coca-Cola’s own Super …

Have You Rewarded Your Fans Today? The Alarmingly High Cost Of Bad Customer Service

Some new stats are ugly: Nearly 70% of defecting customers would’ve stayed if a problem had been resolved with one call, instead of requiring multiple interactions. Here’s Salesforce exec Peter Coffee on how to please the people you need most, and save your bottom line.<p>Customer churn is a headwind …

Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That

Who cares if you have 25,000 followers on Twitter if you’re not doing anything with or for them?<p>Amazingly, many B2B marketers still don’t get social media.<p>A recent CMO Survey reported that while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate …

The Future Of Technology Isn’t Mobile, It’s Contextual

Next up: Machines that understand you and everything you care about, anticipate your behavior and emotions, absorb your social graph, interpret your intentions, and make life, um, “easier.”<p>You’re walking home alone on a quiet street. You hear footsteps approaching quickly from behind. It’s …

Long-Distance Lover? Condom Company Enables Remote Nookie With Electronic “Fundawear”

Each of us is basically just looking for someone who makes us feel tingly all over. For those who’ve already found such a person, but are separated from them at the moment, Durex has introduced a rousing new solution.<p>Fundawear is an invention from the condom company that amps up the kink factor. …

Remote Controls

Get A Graphic Glimpse At The Secret Lives Of Superheroes

The big lie of cinema is that it leaves out all the mundane aspects of real life, which are boring, gross, or grossly boring. Characters are never shown in a prolonged battle with a booger or stuck deep inside a Wikipedia k-hole, for example. If we can’t get such realistic details from our more …

Comic Books