HiP B2B

228 Flips | 4 Magazines | 13 Likes | 11 Followers | @HiPB2B | HiP is a full-service B2B lead generation agency. We utilize content, email, and marketing automation to drive outcomes for a wide variety of marketing and technology clients.  www.hipb2b.com

The Little-Known Preview Text Hack You May Want to Use in Every Email

Email clients that support preview text dedicate at least as many characters to it as subject lines—and in some cases, they give it twice as many. …

Marketo Survey: Websites, Email Still Rule Consumer Engagement

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and …

Revealed – Secrets of Top Content Writers – Part 2

<i>Inspire your “a-ha” moment with this cauldron of content secrets. A veritable witches brew of handy, dandy tips and tricks.</i><p>This second installment of …

Creative Writing

Revealed – Secrets of Top Content Writers – Part I

<i>Inspire your “a-ha” moment with this cauldron of content secrets. A veritable witches brew of handy, dandy tips and tricks.</i><p>—<p>Since there isn’t a …

Google Search

The Secrets of Being a Good Content Marketing Storyteller

I remember reading somewhere that stories work because our brains are hardwired to remember them. Storytelling is as old as the ages. Storytelling …

10 Best Practices to Design Emails

Email Marketing eBook | Kevin, CEO & Founder of Comm100<p>You've now completed the entire section and should be proud of all of the information that …

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?<p>8 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I was a little kid, I remember, I was fascinated by the text copy on potato chip bags. Even at that age, I …

Marketing

7 Social Media Infographics That Will Make You More Productive

Courtesy of my friend Ian Cleary at Razor Social.<p>Infographic #2:<p>Social Media Workflow for a 40 Hour Week<p>If you want to build a better social media …

7 reasons you should boost your tech skills, even if you don't work in tech

I started playing Reader Rabbit when I was five and was using MS-DOS-based PCs from before Windows 3.1 was even <i>released</i> (totally just dated myself with that one…). I started using the internet in the mid-90s, and by the time I hit college, I had taught myself the basics of how to code.<p>But not …

How to Protect Your Online Reputation in 2017

Hiding behind your privacy settings is the worst strategy.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We live in a search-happy world. If you’ve spoken to a client recently, networked, or went in for an interview, you should absolutely assume you’re being Googled. …

Social Media

Integrated marketing is dead. Long live the chief customer officer

<b>When Steve Jobs launched the iPhone in 2007 he uttered the immortal words, “this changes everything”. While this made for good marketing speak (and</b> …

7 Essentials for Making Your Content-Marketing Business Thrive

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s no doubt that content marketing is dominating the digital marketing space. Rather than replacing SEO, social media or email marketing,it has become an integral component of each of these strategies and channels.<p>Despite …

Marketing

How to Start Your Own Content Writing Service

As you might have noticed, a new tab, titled “Work With Me” appeared on the website’s navigation menu.Many bloggers are earning a living from writing …

Top Three Email Marketing FAQs You've Been Dying to Get Answered

In today's world full of countless resources and tools for becoming a successful entrepreneur or business owner, many people are becoming marketers for their own brand.<p>In recent months, I've talked to many of these entrepreneurs about their email marketing campaigns and have been asked the same …

How Content Marketing Works.

<i>The internet is a shopping mall.</i><p><i>The vendor, who advertises his wares well, attracts shoppers.</i><p>If you’re a modern day Sales or Marketing Director …

Marketing

Marketing to Millennials and the Necessity of Social Brand Advocacy

Share<p>http://adweek.it/1NlGlTo<p>copy

Advertising Industry

6 Email Marketing Hacks It's Not too Late to Try this Holiday Season

Is email marketing part of your holiday marketing plans? If not, here are some email marketing hacks that can improve your holiday sales.<p>By now you've probably got your email marketing campaign down-pat: Your subscriber lists are revised, the content you're going to include in the message is ready …

Marketing

Content For Marketers

Here, you’ll find a collection of the most up-to-date information and insight for today’s marketers. Drawn from some of the most popular outbound …

Is it Time for Creative Services to Transition to an In-House Agency?

Marketing and Creative Services often have a strained relationship. As marketers, we rely on our creative services teams for much, if not all, of our …

Cracking the Not Provided Keyword Vault

In October 2011, Google made the crucial decision to put their properties – Gmail, Google+, YouTube, AdWords, and so on – under a Secure Sockets …

Vidyard | The Video Marketing Handbook

• It all starts with your story - Creating a storytelling culture<br>• Using emotions to drive actions<br>• What an emotional approach looks like in a B2B Video

Impact Radius | The Ultimate Performance Marketing Playbook

• How to create expert content for your site<br>• How to double your email subscribers in 30 days<br>• 7 Elements that need to be in every great product review

Workfront | 12 Lessons That Will Make Your Marketing Team Faster, Happier, and More Productive

Irate clients, insufficient resources, an over-abundance of work, and other challenges make a marketer’s job difficult. Luckily, there is a way out …

Adobe | Reenergize Your Web Analytics

Are Your Web Analytics Failing?<p>The arrival of web analytics meant that you could finally visualize your website data. With this, you could export …

SocialChorus | The New Rules of Employee Advocacy

In today's workplace, the rules of employee engagement and advocacy have drastically changed.<p>As a new demographic of digital natives enters the …

Marketo | 2015 Sample Social Media Tactical Plan

Before you get started on your social media initiatives, here are some action items to keep in mind.<p>This report is a break down of each of the …

Workfront | From Creative Services To In-House Agency

Is your creative services team losing business to outside agencies?<p>Greater strategic and creative value puts in-house agencies in a much better …

Marketo | The Definitive Guide to Engaging Content Marketing

Today's marketers can become their own content publishers and develop audiences to attract attention - this builds brand awareness, creates brand …

Tealium | The Path To Unified Marketing

Abstract<p>This report looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. It is based …

Pluris | A Complete Answer to a Complex Challenge

Abstract<p>For marketers, historical data feeds your current campaign, and the data from today’s campaign informs tomorrow’s. Pluris believes that …