Hester l StudioPeppar

16 Flips | 1 Magazine | 1 Like | 16 Following | 1 Follower | @HesterOtter | Communicatieadviseur, tekstschrijver en SEO-trainer.Love gadgets, citylife, coffee, books and rooftops. @studiopeppar.nl

7 free tools for anyone who wants to become a better writer

The awesome (and scary) thing about being a writer is that you can always improve. It's why people can sit on a draft for weeks — every time they …

75% Of Marketers Have The Wrong Idea About Content

Do you remember the last time you clicked on a banner ad? What about the last time you listened to a telemarketer’s entire spiel and then whipped out your credit card to book a cruise?<p>No? I thought so.<p>As consumers, we’re trained to tune out sales pitches, but there’s still a big disconnect between …

Marketing

7 Social Media Templates to Save You Hours of Work

Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, <b>social media templates will save</b> …

Public Relations

Embedden: mag dat eigenlijk wel?

Charlotte is informatierecht-juriste en houdt zich graag bezig op het snijvlak van recht en online, zoals auteursrecht, privacy en persvrijheid. Ze …

23 Reasons Why Businesspeople Love Podcasts

Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and …

6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email marketing is the most important vehicle for reaching new and existing customers during the holiday season. Businesses can utilize holiday-email-marketing campaigns as a way to showcase new products, introduce new promotions and …

Why Every Entrepreneur Should Focus on Local SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search-engine optimization (SEO) is so ubiquitous and unanimously useful that almost every major business or organization with an online presence has, by now, incorporated it into their marketing strategy. For most entrepreneurs, that …

B2B Content Marketing Trends for 2015 [Infographic]

MarketingProfs and the Content Marketing Institute have come together once more to conduct the 5th annual industry-wide survey of B2B content …

Hoe toon je het nut van contentmarketing aan?

Het is nog niet bewezen dat contentmarketing geld oplevert. De effectiviteit of ROI van contentmarketing staat dus niet vast. Dat concludeerde ik in …

Facebook

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content …

The Top 200 Content Marketing Brands And Influencers | Marketing Insider Group

One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the …

How to Write a Social Media Policy to Empower Employees

Shares 6K<p>Does your company have a social media policy?<p>Are employees confused about what they can and can’t post?<p>Social media policies must meet …

RebelMouse

We're not even a quarter of the way into 2018 yet, and the new media world already looks completely different than it did when we said goodbye to …

The Era Of TV's Media Dominance Will Come To An End In 2016 — Here's The Evidence

The death knell for the primacy of TV advertising has been ringing for some time, but we now know when to arrange the funeral: 2016.<p>That is the year researchers at Forrester predict US advertisers will spend more on digital advertising than TV ads. Email marketing, social media, display advertising …

12 Tools to Help You Avoid PR and Marketing Workload Stressors

Public relations and marketing professionals always have yet one more job to tick off their lists. We know how hard it is to keep on top of a …

Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds

Are you looking for the best internet marketing blogs to read in the coming year?<p>This list comprises of <b>100 internet marketing blogs</b> that produce …