Herman Cheng

9 Flips | 2 Magazines | 73 Likes | 6 Following | 4 Followers | @HermanCheng40n1 | Keep up with Herman Cheng on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Herman Cheng”

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You’ve just started your business, your website is finished, your SEO is lined up, your products are ready to ship, and you’ve got a hungry team eager to seize the …

Where have all the tablets gone?

Tablets are like vinyl records and Tupac, people either think they're dead or alive.<p>Despite the drought in new models, tablets aren't dead. However, the same can't be said about the hype around them. Even the latest iPad -- one of the most popular tablets -- barely turned any heads when it was …

Tablets

Content Marketing Metrics that Matter

They say content is king, but measuring the value of that content to your organization's bottom line can be problematic. Sure, it's easy to add up …

5 Strategies to Empower Your Digital Marketing Campaign

Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to 28% better results, digital marketing may be the way to go considering how lead generation costs can be quite high in many sectors.<p>Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to …

6 Content Marketing Resources Brands Should Be Aware Of

Yes, I know my title ends in a preposition. Sue me, grammar police of the world. There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. Besides being cost effective, content marketing provides value that …

Marketing

The Evolution of Blogging: A Content Marketing Update

Do you blog or produce web articles—adding depth, personality, and proof of your expertise to your business website? Content marketing is not a new …

35 Outstanding Podcast Picks From Entrepreneurs Like You

These favorite podcasts were chosen by the real experts (a.k.a. the entrepreneurs who love to listen).<p>I thought it would be fun to create a list of popular podcasts, but download numbers can be skewed so who's to say what's popular? With that in mind I reached out to my list of peers, clients, and …

Content Marketing Is the Future of Online Marketing

“How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, …

10 Budget-Conscious Digital Marketing Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While startups with mega-valuations and millions of dollars in venture capital may get all the attention, most startups are on much leaner budgets. In 2014, for example, 82 percent of U.S. startups were self-funded.<p>For the majority of …