HenriquedaRosa

199 Flips | 16 Magazines | 1 Following | @HenriquedaRosa | Keep up with HenriquedaRosa on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “HenriquedaRosa”

When everything’s the same, it’s the brand that makes the difference.

<b>Deliveroo</b> <br>“Your favourite restaurants, delivered fast to your door.”<p><b>Lieferando</b> <br>“Food ordered simply. Find delivery services in your area.” …

Advertising worth talking about

When Alex Bogusky was creative director of the agency that bears his name, he insisted on being read the press release before seeing the creative …

‘This is a complete game-changer’: Marketers welcome latest updates to Instagram stories

Instagram and Snapchat stories may have been virtually identical until now, but a new set of updates to Instagram stories unveiled Thursday has made …

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

At Content Marketing World this year, I met the CMO of a mid-sized B2B company. During our discussion about the event (and how great it was), he …

Marketing

Brands must get back to the basics

Brands need to invest in paid media and creativity if they want to grow - pretty obvious, huh? Well, perhaps not any more.<p>To continue reading this …

Learn how Watson Digital Marketing can boost your campaigns.

New research reveals that focus, simplicity, “digital first,” and perceptions matter most.In recent years, customer experience (CX) has emerged as a …

The 6 Most Important Takeaways From CMI's Annual Study

The 6 Most Important Takeaways From CMI’s Annual Study<p>For six years, the Content Marketing Institute (CMI) has studied the evolution of content …

Retailers see big results with interactive ads

Out-of-home (OOH) advertising company, Ooh! Media, has recorded more than 400,000 shopper engagements with its interactive campaigns during the first …

Ralph Lauren

Look Out, Yuppies. The Dutch Have A New Stroller For You

It’s called the Joolz—an ergonomic, eco-conscious, high-design baby carriage. Our writer took it for a test spin.<p>Before I had a baby, I assumed that strollers were simple transportation devices that allowed you to cart your baby from point A to point B. Oh, how wrong I was. Most parents, …

Why Diverse Teams Are Smarter

Striving to increase workplace diversity is not an empty slogan — it is a good business decision. A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry …

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Content marketing is one of the most effective marketing strategies available today. All you need is to write a few thousand-word articles several …

Marketing

The perfect ad

The latest research in advertising is testing if biometrics and neuroscience can improve advertising effectiveness. Is this the next big investment …

The Best Tools for Consumer Insights: Lessons From Google BrandLab

The best RFPs, creative briefs, and content strategies have one thing in common: meaningful consumer insights. Here, Global Director Kim Larson and …

Marketing

A tribute to female flâneurs: the women who reclaimed our city streets

The flâneur – the keen-eyed stroller who chronicles the minutiae of city life – has long been seen as a man’s role. From Virginia Woolf to Martha Gellhorn, it’s time we recognised the vital, transgressive work of the flâneuse<p>It’s never been more fashionable to write about walking in cities. Books …

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

Heineken

Ex-Coke European marketing chief reveals branding secrets in new book

The book, <i>Martketing: the heart and brain of branding</i>, will hit the shelves on 15 September. It will discuss the "secrets" of Coke's marketing …

Technique 1 - Jobs to be Done | The Innovator's Toolkit

<i>Highlight the human need you're trying to fulfill.</i><p>A job to be done (JTBD) is a revolutionary concept that guides you toward innovation and helps you …

A Nutshell Guide to Proper Keyword Research

Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content …

How Important The Role Of Keyword Research In The Content Marketing Industry

A number of entrepreneurs view content marketing and SEO as the different entity. However, columnist Trond Lyngbø begs to differ. According to him, …

Entrepreneurship

21 Questions To Help You Define Your Content Marketing Strategy

This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative …

99 Amazing Content Marketing Hub Examples

Editor’s Note (Jan., 2017): Check out our updated guide To The Best Marketing Examples 2017.<p>One of the best way to show a business the importance of …

Content Marketing Goals and Metric Infographic Template

What are the goals for your content marketing efforts? Many people start to stutter when they get this question.<p>The answer may not always be simple. But every content marketing program should have the same goals:<p>Reach. Engagement. Conversion.<p>I'll explain in a little more detail and provide a simple …

Marketing

Branding in the Age of Social Media

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands …

The Reality of Missing Out

When it comes to ad-supported services, pundits everywhere are fond of the adage “If you’re not the customer you’re the product”. It’s interesting, …

30 Growth Hacks To Content Marketing Success On A Limited Budget

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm.<p>They hired me as …

TV is Not Dead, and Here’s Why

<i>“Human beings are to independent thinking as cats are to swimming. We can do it, but we prefer not to.”</i> <i>– Daniel Kahneman, behavioral economist</i> That …

Marketing

Brand Marketing Mistakes All Leaders Must Avoid

Business leaders are over-educated. Never have I seen so much advice offered to executives about how to do things right. There are hundreds of …

Redirecting

Looking for a TEDx Talk? Find it on the TEDx YouTube Channel!<p>You are being re-directed<p>Why the re-direct?<p>We are in the process of re-thinking the way …

TED Talks

17 Content Marketing Tips for Any Size Budget

Producing content when you have a big budget is easy. Producing <i>the right content</i> for your audience on any budget is the tough part.<p>I realize small …