Hendrik Harren

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Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads

Facebook says it’s not using its new Nearby Friends feature to target ads yet, but after I asked why it’s tracking “Location History” it admitted it will eventually use the data for marketing purposes.<p>This morning, the proximity sharing feature began rolling out to iOS users after it’s launch …

Need For Speed: BlueKai Ramps Up Data Onboarding

Data solutions provider and Oracle acquisition target BlueKai has released an update designed to expedite a very unsexy but nevertheless crucial …

<i>"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem.</i><p>I attended an eye-opening …

The Difference Between Programmatic RTB And Direct

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

Tapvalue Raises $2.2 Million For Its Advertising Technology For Offline Retailers

French startup Tapvalue raised $2.2 million (€1.6 million) to boost its international growth and keep iterating on the product. Tapvalue is an innovative cross-device tracking and advertising platform, but with a twist — it is specifically targeted towards offline retailers. In other words, the …

Match Rates Are A Red Herring

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

4INFO CEO: Location Data Is Not ‘The End Game’ In Mobile Advertising

Mobile ad platform 4INFO ties mobile ad campaigns to offline conversion rates by matching offline consumer data with mobile devices on a household …

White Ops On A Mission To Root Out Ad Fraud

Digital ad fraud has lately gained mainstream awareness, and many marketers at leading brands now realize the threat that fraud poses to their …

AdTech

Programmatic Gets Local For LA Agency Davis Elen

You walk into a Honda dealership, and a Toyota ad pops up on your cell phone. The future of programmatic is destined to get more mobile and more …

Advertising Industry

MediaAlpha Brings RTB, Transparency To Lead Gen Market

A company already making waves in the insurance advertising world has taken the wraps off a "programmatic" approach to lead generation.<p>Dubbed …

AdTech

Addressable TV Has Value For Advertisers, But Complementary Data Is Key

Addressable TV advertising shouldn’t be viewed as a replacement for mass audience or network buys – or executed without rich data extensions, warned …

Advertising Industry

The Business Case For Cost-Per-Click

<i>“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

Fraud Is Easy; Triton Digital Gets Accreditation

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.</i><p><b>Easy Fraud</b><p>Fraud is a problem, but just how easy is it for someone to …

More DMP Investment: Lotame Receives $15M In Funds

Lotame, known for its data management platform (DMP), has received a $15 million injection in Series D funding, led by Sozo Ventures and TrueBridge …

It's Alive! Facebook's Atlas Ad Server Adds Rich Media API Program

Facebook hasn't said much about Atlas since buying it a year ago, but it has been making incremental tweaks to the product.<p>On Wednesday it took a …