Helka Cuevas

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Simple '4-7-8' breathing trick can induce sleep in 60 seconds

A deep breathing trick can make insomniacs drop off to sleep in under one minute, a health expert has claimed.<p>The method involves making a loud whooshing noise with the mouth then holding the breath in stages.<p>Called the ‘4-7-8’ method, it has been pioneered by the US sleep expert Dr Andrew Weil who …

Four Secrets of Marketing Success

My aunt, who has been retired in Florida for over 20 years, just got her first smart phone. I know this because she mentioned it on her Facebook …

Brothers Grimm-Inspired Photos Reveal Haunting Fairytale Worlds

German photographer Kilian Schnberger transports viewers to magical, mysterious worlds through his fairytale-inspired series <i>Brothers Grimm's Wanderings</i>. A sequel to his previous series <i>Brothers Grimm's Homeland</i>, this collection of atmospheric photographs shot throughout Central Europe evokes the …

Predicting The Biggest Video Game Disappointments Of 2015: 'The Order: 1886'

When we first glimpsed <i>The Order: 1886</i> it was debuted as an example of the PlayStation 4′s power. Sumptuous visuals in a Victorian steampunk setting, a neat Arthurian story, unique guns, mystery—it was everything you could ask for in a third-person shooter, and certainly in line with what we’d …

Change Your Brain, Change Your Life

Our personalities, thought patterns and emotional responses are wired into our brains, says Richard Davidson, Ph.D., author of <i>The Emotional Life of Your Brain</i>, but you can change your brain. Here are several exercises that will help rewire the neural pathways to help you think more positively, …

The World's Best Sommelier Shares His Tips for Drinking Wine

From the editors of Esquire.com, consider this your ultimate tip sheet.<p><i>Aldo Sohm, the aptly named wine director of Le Bernardin, was the 2008 winner of the "Best Sommelier in the World" award given by the World Sommelier Association. He is the man. We talked to Aldo to ask for some basic tips for</i> …

iPhone 6 Plus Vs Galaxy Note 4 Review: 2014's Biggest Phone Fight

Welcome to the biggest heavyweight clash in mobile phone history. For the first time Apple is moving in on the phablet sector Samsung has dominated (and arguably created) for the last four years. Two mega-corporates, two opposing ideologies and two massive handsets competing for our affections, …

Android Circuit: Samsung's Powerful Galaxy Update, Microsoft's Next Android Step, Motorola's Number One Smartphone

Taking a look back at the week in news across the Android world, this week’s Android Circuit highlights a number of stories including the new Galaxy S5 Plus, the ‘number one’ Moto G, US Government approves Samsung’s Knox, Microsoft’s Android Launcher, Nokia’s HERE Maps in a wide-ranging beta …

Vine Challenge: Surprise Us With an Unexpected Twist

Everyone loves a film with a good twist — and the Vine community isn't any different. But the good thing about plot twists on the video-sharing …

Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn

Do you use LinkedIn as a networking tool?<p>Are you looking for ways to use LinkedIn to attract more business for your company or brand?<p>To learn how to …

Infographics

10 Things In Advertising You Need To Know Today

2. <b>VivaKi, owned by Publicis Groupe, announced its launching a Quality Index through Audience On Demand, the company's trading desk.</b><p>3. <b>Yahoo is lagging behind other big companies like Google and Facebook in terms of its ad tech stack.</b><p>4. <b>OPEN global media management argues open exchanges are still</b> …

Social media engagement: the surprising facts about how much time people spend on the major social networks

Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels and entertainment centers.<p>Today social dominates users' attention. Nearly 20% of total time spent …

Week's Best Space Pictures: A Star Pulses, a Hurricane Rages, and a Planet Sucks

Astronomers catch the blue light from a pulsar, a hurricane makes landfall, and an exoplanet sucks the life out of its star in the week's best space pictures.

Why Crowdfunding Is a Must-Have Marketing Tool for Brands

When UC Berkeley decided to offer its executive education course on corporate crowdfunding, some faculty members wondered what relevance crowdfunding …

App of the Week: Hyperlapse makes time lapse videos smooth as butter

Time lapse photography has created some truly iconic videos, but making them on a phone is quite the challenge. They require stability in order to …

HCA or Hydroxycitric Acid: Extract from Dried Fruit

Originally a traditional Indian folk remedy for joint and stomach problems, HCA is a salt made from the rind of dried fruit. Today the usual source is brindal berry, or Garcinia cambodia, a plant native to Southeast Asia. There is some research showing that HCA works to reduce the absorption and …

Five Things Every Wine Drinker Should Know

Wine is special and it does require some care in handling and consumption. These “rules” are merely guidelines for leveraging your wine experience to the fullest. Consider dessert. It’s the end of the evening and you are really enjoying your last glass of red wine; dessert arrives at the table. You …

7 New Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform

But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that it has the most users in the mid-twenties to mid-thirties age bracket (Facebook also still has the highest number of daily teen users of any social network).<p>In a …

The Week in Review: Value of Sleep

We blame it on laziness, too much socializing or a late bedtime, but there is also some science involved in why teens just can’t wake up in the …

From OM To OMG: Science, Your Brain, And The Productive Powers Of Meditation

Using fMRI scans, we can now see what meditation does to the brain. The author suggests it can lead to a happier, more productive, and creative life. And even two minutes a day can do wonders.<p>Ever since my dad tried to convince me to meditate when I was about 12, I’ve been fairly skeptical of this …

Meditation

The 50 Most Incredible Instagrams of Burning Man 2014

After the playa, the deluge of pictures.<p>While Burning Man is over for another year, the denizens of Black Rock City have only just got done uploading …

Download some of the Note 4 wallpapers here

Now that the Note 4 received its warm welcome from hordes of eager fans, it’s time for the device to go through the typical phases of product launches in the Android world. One of these ritual phases is the leaking of various software goodies found on the device, including the wallpapers the device …

2014 B2B Content Marketing Benchmarks

Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, …

The Creativity Top 5: The Best Brand Ideas of the Week

In this week's episode, Ikea, Singapore, and BBH, Asia Pacific, get innovative with a high-tech catalog, director David Shane offers his take on the …

Creativity

Samsung Details New Galaxy Note 4, Note Edge, Gear S Watch and Gear VR Headset

Ahead of Apple's upcoming press event where it will introduce larger iPhone models, Samsung today kicked off IFA 2014 with a presentation that unveiled several new mobile and wearable devices including the Note 4, Note Edge, Gear S smartwatch and Gear VR headset.<p>The Note 4 and Note Edge are two new …

10 Things In Advertising You Need To Know Today

2. <b>Twitter launched an analytics platform for its users this week.</b> The platform will let Twitter users see how many people see one of their tweets and how many people engage with it.<p>3. <b>Google released three tools for retailers through its DoubleClick Search Commerce Suite to help serve less ads but</b> …

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, …

3 Ways Your Customers Have Changed (While You Weren't Looking)

Here are three key ways your customers have changed (perhaps while you weren’t looking), and one way that your customers and their desires haven’t changed at all. To thrive, your customer service experience needs to adjust to these changes, while embracing the constancy of customer desires as</b> …