Helen Waite

11 Flips | 2 Magazines | @HelenWaite2014 | Keep up with Helen Waite on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Helen Waite”

Analytics nightmare: 82 percent of mobile sharing is done through dark social

A new report sheds some light on the tall numbers in the murky world of “dark social.”<p>Globally, 82 percent of content shared on mobile is shared …

Advertising Industry

Digital Advertising Beyond the Impression

The baseline metric for pricing and measuring digital advertising—the served impression—has shaped digital media for more than two decades, as …

AdTech

What Is Conversion Rate Optimization?

Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” he asks. “How do we know that traffic will turn into revenue? The CEO doesn’t give me high-fives …

Today's Trending Articles on Digital Marketing and Media | eMarketer

Social Media<p>Influencer Marketing Is Still Influential Jun 29<p>In a March survey of marketers and influencers conducted by Activate, 62% of marketers …

Marketing

The Top 26 Social Media KPIs Marketers Can’t Ignore

How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing …

New LEGO Recreations of Banksy's Famous Street Art

“My favorite thing about Banksy's street art, and all of his other work, is how witty and thoughtful it is. He mixes clever humor with serious issues in a perfect balance.” It's been almost a year since photographer Jeff Friesen first came out with his original series <i>Bricksy</i> where he recreates …

Weekly Roundup of eBay Vintage Clothing Finds

No time to page through thousands of eBay listings? Then just sneak a peek at my Weekly eBay Roundup of top vintage clothing finds.<p>This eclectic mix of designer and non-designer vintage clothing and accessories caught my discerning eye because of its uniqueness, contemporary feel and highly …

Google Tricks That Will Change the Way You Search

Google Search's learning curve is an odd one. You use it every day, but still all you know is how to search. But the search engine has plenty of …

AdWords

The 14 most beautifully designed apps of 2014

It’s that time of year again, folks, when list posts reign supreme and reflective 2014 musings clog your feeds. Although this post meets that description, rest assured it will provide at least one thing to brighten your day: eye candy.<p>Here’s our list of the 14 most impressively designed apps — for …