Helen Schrader

209 Flips | 9 Magazines | 61 Likes | 21 Following | 33 Followers | @HelenSchrader | Online-Marketing bei http://pixum.de; bloggen auf http://www.urbanfreak.de, www.seopt.de/blog.

6 Visual Storytelling Trends That Will Change the Way Market

Storytelling has been a buzzword in the marketing world since the origin of advertising.<p>From John Deere’s first edition of “The Furrow” published in …

Virtual Reality

How Search Marketing Is Turning Content Marketing On It's Head

We’ve all been told that we must have a search marketing agency, a content marketing agency and probably a PR firm working for us to build influence, protect the brand and drive new customer leads.<p>But according to one of the world’s top digital marketers, Aaron Agius, co-founder of the global …

Marketing

8 Signs of a Truly Exceptional Employee

Many are good. Some are superior. And a few--just a few--are exceptional. Here's how to tell the difference.<p>We can all spot a great employee: she's dependable, proactive, hardworking, a great leader, and a great follower. She brings a wide variety of easily defined--but hard to find--skills to the …

Tips for a 2016 Content Marketing Strategy That Works

Do you often find yourself sitting with your head in your hands, agonizing over your content marketing strategy? We’ve all been there. It’s a long …

Applying the 80/20 Rule to Content Marketing

It’s Monday and we’re all psyched for another week of productivity. Since many of us are running online businesses, you’re likely already familiar …

Marketing

Unit: Das Scrum-Team von Pixum im Video-Interview

Die Content-Unit von Pixum nutzt das Scrum-Framework, um Ihre Content-Strategie weiter zu entwickeln. Wie sie dabei vorgehen, habe ich bereits in …

Wirtschaft

Design Doesn’t Scale.

Design Doesn’t Scale is a statement that has bothered me for the last four-years. When I joined Spotify’s design team in 2012, the level of …

The View From Famous Landmarks

Oliver Curtis photographs the overlooked side of iconic sites.<p>Since 2012, Oliver Curtis has visited a slew of landmarks, camera in hand: Giza, Buckingham Palace, the Colosseum, the Statue of Liberty. Yet all of them are absent from his photographs.<p>For his series <i>Volte-face</i>, or “about-face,”the …

Rio De Janeiro

6 Surprisingly Simple Ecommerce Content Marketing Tips

It’s tough running an Ecommerce store these days.<p>Whatever you’re selling, the chances are you’re up against some pretty stiff competition. It can …

Marketing

Adaptive Content: The Way to Your Customer’s Heart

<i>Editor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive content holds</i> …

Marketing

How To Get Results From Instagram Influencer Marketing

Why do you do the things you do? I’m being serious.<p>What made you want to wear the clothes you’re wearing? Why did you decide to work in the industry …

Marketing

5 Cognitive Biases Ruining Your Growth

<i>This is a guest post by Alex Birkett, Growth Marketer, ConversionXL.</i><p><i>ConversionXL, the leading authority on conversion optimization, recently launched</i> …

What "Lean" Really Means

In content marketing, this is what "lean" really means<p>In cycling, to handle a turn at high speed, you <b>lean</b>. As you enter the turn, you push down on …

How to Measure Performance to Improve Your Content Marketing

As organizations toy with various models to create and distribute content effectively, two questions commonly arise:• How do we know which type of …

London architects create pop-up art studio to highlight the city's unaffordable rents

<b>London Festival of Architecture 2016:</b> architects Tomaso Boano and Jonas Prišmontas have created a small pop-up studio to raise awareness of how …

The Top 200 Content Marketing Brands And Influencers

One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the …

Marketing

Wie Pixum und coliquio SCRUM für Ihr Content-Marketing nutzen

Agile Management, Agile Marketing oder schlicht Agile sind Begriffe, die immer mehr von Marketing-Verantwortlichen benutzt werden. Mich hat …

Marketing

In the Depths of the Digital Age

Pressed for Time: The Acceleration of Life in Digital Capitalism<p>by Judy Wajcman<p>University of Chicago Press, 215 pp., $24.00<p>Exposed: Desire and …

Spend a night in the Teenage Mutant Ninja Turtles’ secret New York lair at a new Airbnb

A new Airbnb is about to fulfil a lot of childhood dreams – allowing visitors to chill and eat pizza in the secret lair of the Teenage Mutant Ninja Turtles in New York.<p>With a new Teenage Mutant Ninja Turtles’ movie hitting theatres in June, the Airbnb will allow six guests per night to experience …

Steve McCurry and Photojournalism’s Burden of Truth

Steve McCurry’s Afghan Girl<br>On the cover of a National Geographic publication.–The intellectual milieu that gives rise to a technology or a practice …

Photojournalism

unsere Spielwiese für innovative Entwickler

Technologie

How Big Brands Get Social Wrong and Small Companies Get It Right

A new Sprout Social report shows what large brands can learn from small startups.<p>We all use the word "disruption" to describe what happens the business world, but we don't always stop to think about what it really means: A small startup with a good idea enters an established industry and winds up …

RebelMouse’s new Discovery tool helps publishers find the right people to promote their stories

Social media startup RebelMouse has created a new tool for publishers — Rebel Discovery, which helps those publishers identify the social media accounts that they should be sharing stories with for maximum impact.<p>Founder and CEO Paul Berry said that when you publish a story, there are probably many …

Aerial above #timessquare #🚁 Photo: @tobyharriman #PegasusAerials

Social media algorithms drive need for content marketing

<i>Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based …

Marketing

Stop messing up your SEO and do these things instead

The days of using underhand tactics like hidden text and keyword stuffed title tags to influence search rankings may be rapidly retreating into the mists of time, but as much as search engine optimisation (SEO) is coming to reflect time-honoured good marketing practices, there is still a …

SEO

How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions

With complex decisions to make each year – from adjusting capital expenditures to figuring out the amount and timing of fertilizer applications – …

7 must know content marketing trends of 2016

It is unbelievable how time flies! It’s that time of the year again when marketers review what strategies were beneficial for them and start drafting new ones (for the year ahead).<p>It is true that content marketing is the most powerful strategy for drawing attention of the users and constantly …

Marketing

Photos: Colombia’s “lost city of marijuana”

The jungle around Toribío in southwestern Colombia is filled with vast pot plantations that stretch as far as the eye can see. At night, the greenhouse lights glow like a sea of fluorescent plankton.<p>Colombia’s 50-year civil war devastated this region. Fighting between the Colombian army and the …

South America