HMP

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Jeff Bezos told Amazon execs to consider 3 questions before offering someone a job, and they're still spot-on 20 years later

Amazon is always looking to fill a ton of jobs.<p>But before you can land a corporate role with the online retail behemoth, you have to tick three particular boxes in the minds of the hiring managers and executives vetting you.<p>At least, that's the process CEO Jeff Bezos recommended to his team 20 …

Jeff Bezos

Most Job Candidates Fail My Simple Interview Test Right Away. Here's How.

Here are five things you can do to make your job hunt easier.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every single time I interview a candidate for a position at work, I always start out by saying, “Tell me about yourself.”<p>Of course, I start with a little small talk here and …

Employment

8-Step Branding Strategy for Your Small Businesses

iStock by Getty ImagesBranding is so much more than having a cool logo or flashy website.Sure, today you have to be able to engage your audience and …

Small Business

Content Marketing for Regulated, Boring and Unsexy Industries

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough.<p>It's even more …

Marketing

Why we still need email marketing | Articles | Strategy

Every single day we receive a barrage of automated email newsletters, special offers, discounts, ads, etc. that offer us the products we don’t need …

Marketing

A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

President and CEO, Coherent Path<p>Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according …

Marketing

How To Get People To Actually Read Your Business's Blog

There are some big benefits to having and maintaining a blog for your business, especially if you can get people in your audience to actually read and follow it.<p>Blogs are a great outlet with which to showcase your expertise. You can use blog posts as inbound marketing tools, driving people from the …

Marketing

11 Useful Tricks to Increase Mobile Conversion Rate for E-commerce

Want to attract and convert more smartphone users? Well, considerThe post 11 Useful Tricks to Increase Mobile Conversion Rate for E-commerce appeared …

Web Design

Marketing School | Digital Marketing | Online Marketing: What Should You Do When You're Not Growing | Ep. #740

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth.<p><b>TIME-STAMPED SHOW</b> …

Marketing

How To Align Your Content Marketing And PR Strategies

In 2000, there were two PR specialists for every journalist. Today, according to the May 2017 Occupational Employment Statistics (at the time of writing, this was the latest data available at the U.S. Bureau of Labor Statistics), that ratio is over 5 to 1.<p>Indeed, many see it as a troubling sign of …

Management

How to Grow: Wisdom From 6 Years of Podcasting

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social …

Marketing

Despite Ups and Downs This Year, Condé Nast’s CEO Is Creating a Model That’s ‘Built to Last’

Condé Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to …

Advertising Industry

Don't Write More Content. Write Better Content.

While most marketers are familiar with the expression “content is king,” there is a common misconception that this implies putting out as much content as possible. But in the rush to cover all the trending keywords and topics, many marketers are mistaking quantity for quality.<p>The competition for …

Marketing

How to Plan an Effective Marketing Strategy: Start With a Review

As fall approaches, many businesses are starting to look ahead and plan their marketing strategy for 2019. What marketing initiatives will you use in …

Marketing

Verma Media's CMO On How Marketers Should Approach New Industries

In the last decade, the world has seen the introduction of new industries at exponential rates. From the eSports market increasing 500% over the course of five years to the original cryptocurrency white paper of 2008 igniting a quarter-billion-dollar industry; innovation is around us and growing …

San Francisco

These Are 15 Free Excel Templates You Can Use to Make More Money

Use them...and profit.<p>In these days of cloud-based systems, mobile applications, and web-based services, why use a spreadsheet for any other purpose than analysis?<p>Three reasons: ease, customization, and cost. A spreadsheet can be easily saved, updated, and reused again and again. A good template …

Project Management

Major Keys: How to Leverage Social Media for Professional Development

Over the past week, the National Urban League held their annual conference, this year uniquely titled, “Save Our Cities, Powering the Digital …

TGI Fridays doubled business and grew engagement 500% with AI (VB Live)

<b>AI technology is becoming available to any company looking for a competitive edge, and now’s the time to level up your marketing strategy with AI and ensure your next infrastructure move helps you exploit the AI advantage. So don’t miss this VB Live event!</b><p><b>Register here for free.</b><p>In the past 14 …

Artificial Intelligence

4 Top Networking Tools For Social Media

Improve Your Networking on Social Media with These 4 Great ResourcesToday I have some resources to help you improve your social media marketing with …

Social Media

Experienced Exec Advises New CMOs: Be Comfortable Being Uncomfortable

Martyn Etherington knows what it takes to drive change from the office of the CMO and has plenty of lessons for new chief marketing officers. In fact, he himself is practicing being new. Six short months ago he joined Teradata, a data analytics company, drawing upon his extensive executive …

Management

10 ways to beef up your LinkedIn profile

LinkedIn has become the preeminent platform for professionals.<p>What started as a simple networking and job search tool has blossomed into an essential …

Public Relations

Strengthen your video storytelling by following these trends

It’s never been more imperative for PR pros to effectively tell clients’ stories with video.Major platforms like Instagram and Twitter are going all …

Social Media

Google Spent Years Studying Successful Teams. Here's the 1 Thing That Mattered Most

If you trust someone is looking after your best interests, you will do almost anything that person asks.<p><i>This column is an adapted excerpt from my new book,</i> EQ Applied: The Real-World Guide to Emotional Intelligence.<p>A few years ago, a research team at Google set out on a quest to figure out what …

Self-improvement

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Social Media

THE GLOBAL FINTECH LANDSCAPE: How countries around the world are embracing digital disruption in financial services

Fintech hubs — cities where startups, talent, and funding congregate — are proliferating globally in tandem with ongoing disruption in financial services.<p>These hubs are all vying to become established fintech centers in their own right, and want to contribute to the broader financial services …

Financial Services

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.Whether you are posting industry insights on your …

Social Media

The Ultimate Guide to a Perfect Social Media Strategy

According to CoSchedule, marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely …

Social Media

How to Turn Fans Into Brand Champions

Is your visibility on social media falling? Wondering how your biggest fans can help? In this article, you’ll discover how to turn engaged fans and …

Social Media

These Free Online Courses From Google Will Boost Your Career No Matter What Business You're In

From product design to LinkedIn strategies, Google has a lot to teach executives and entrepreneurs.<p>Google has a lot it wants to teach us. The search giant offers a massive number of online courses, many of them targeted to students or recent graduates through Grow with Google. Others will teach you …

Online Life

CMO strategy guide: The Facebook master class for marketers

Facebook remains one of the most important tools for any marketer. However, vanity metrics alone do not create business results. In this CXOTalk …

Marketing