Heather Turner

40 Flips | 12 Magazines | 8 Followers | @HeatherTurn5n26 | Keep up with Heather Turner on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Heather Turner”

Yelp Is Adding A New Video Feature To Its Reviews

Yelp's mobile product manager, Madhu Prabaker, told Business Insider that the idea of the new feature is to help reviewers fully capture the atmosphere of a restaurant, store, or other small business, better than they could with photos alone.<p>"It will be a reward for businesses that go to great …

How to Turn Hotel Initiatives into Unique Social Media Contests

With huge competition, hotels are innately bestowed the difficult task of continuously coming up with unique packages to entice travelers. However, …

Social Media

11 Best Practice Tips for Professional Text Messaging

With the overwhelming number of communication channels available to businesses, figuring out the best way to reach clients can be tricky. While you …

50 Things To Do On Google+ Right Now (Part 1)

If you are ummming and arring about Google+ now is the time to get involved. As they say, the first step is always the hardest…so here are 50 to get …

GIF Animations

Are star ratings and other hotel industry classifications still relevant?

Originally created to set expectations for hotel experiences, the star rating system and industry classifications like luxury, upscale or budget are …

Hospitality

Ruining Your Reputation by 'Getting Real' on Social Media

Almost every single company in the world has a social media presence. Someone in every company is writing tweets, composing email messages, crafting …

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>11 min read<p>This story originally appeared on Help Scout<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> Most …

Graphic Design

How to Win Back Inactive Email Subscribers

What are the best ways to re-engage inactive email subscribers? Take the time to show them you care or offer them a fixed discount, according to a …

Hotels Can Increase Occupancy during Low Periods

Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, …

Hotels, Motels & Accommodations Tips | Stay Here

Stay<p>Here<p>Whether you want room service or a home of your own<p>Never miss a deal again<p>Get travel deals, travel tips and hacks<p>Will be used in accordance …

Twitter Suspension? First Step: Don't Panic

Since last week, lots of legitimate business accounts have been suspended and then unsuspended on Twitter. Here’s more on what’s been happening and …

Mom Knows Best: Hotel Marketing Lessons from Your Mother

Could Mom be the best hotel marketer ever? Quite possibly! All throughout your childhood, she recoiled at the sight of your dirty room. She …

Marketing

Busted: The worst email subject lines, ever!

Successful email subject lines — the ones that inspire readers to click on them — are eye-catching, attention-grabbing, and tempting. But there are …

Language

Sponsored Pins and Guided Search mark a new strategic direction

Pinterest has made two strategic shifts as far as product, which point out how the platform’s evolution will impact the overall user</b> …

Social Media

Take 10: How to Create an Emotional Connection with a Customer

Eighty-five percent of consumers do business with companies they have strong emotional connections with, and are likely to spend more because of that …

Marketing

The Big List of The 61 Best Social Media Tools for Small Business

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing …

Hotels 'hostage to TripAdvisor blackmailers’

Guests warn staff they will post negative reviews on the website if they are not given better service, meals or upgrades<p>Hotels and restaurants are being targeted by “blackmailers” who demand free meals and stays in exchange for not writing bad reviews on the TripAdvisor website, hospitality chiefs …

AllTheRooms Lets You Look At All Available Rooms At Your Destination

Air travelers have Kayak to aggregate flight deals, but once you land you need AllTheRooms. Founded by a former Travelocity exec and Morgan Stanley investment banker, the company has raised $1.1 million to help find all the rooms in a particular city.<p>In short, the system scans all potential room …

'Tis the Season to Prepare for Summer Job Seekers

<b>1. Decide Whether You're Looking for Interns, Contractors or Employees.</b><p>The first step is weighing the pros and cons of hiring summer workers as …

Cision

Database<p>Find and connect with the right influencers for your audience.<p>Distribution<p>Impact customer behavior by gaining earned media visibility with …

Media Industry

Pinterest Ads Are Invading Google’s Search Turf

Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing …

Advertising Industry

A Quick (but Thorough) Guide to YouTube Optimization

Though many companies have succeeded in reaching their audiences via social networks such as Facebook and Twitter, only a fraction have explored the …

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