Heather Garcia-Meza

19 Added | 2 Magazines | 2 Followers | @HeatherGarc1pp1 | Keep up with Heather Garcia-Meza on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Heather Garcia-Meza”

The Most Popular Words Used in Viral Headlines

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>There is no one way to create viral content.<p>So many different variables go into a viral post—timing, emotion, engagement, and so many others that you cannot control. There is no viral blueprint. The greatest …

Macala Wright: How 3 Companies Are Changing Content Marketing Through Data

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>Creative …

Why voice is the next big internet wave

Advertisement<p>13 Comments<p>Credit: Fuse/Thinkstock<p>At first glance, few technologies feel as unsexy as voice. From a user’s perspective, little has …

7 Missing Elements of Your Content Strategy

I bet like any other business owner you want more clients and ideally, you would like them to knock on your door. After all, what’s better than a …

The Best Length for Online Content

<i>This post originally appeared on the Buffer blog.</i><p>Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?<p>I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to …

Persona Empathy Mapping

“No one cares how much you know, until they know how much you care”<p>- Theodore Roosevelt<p><b>Empathy -- it’s a buzzword in the UX design world</b>. Everybody’s …

9 sources to help you find that perfect word

I once worked with someone who used the word “secure” continually. He’d write:<p>• “We need to secure donations.”<br>• “Have you secured a printer for the …

Language

Developing a User Centric Content Strategy

Content should exist because there is a target set of audience – people who will read, watch, and/or look at your stuff. Keep in mind that the reason …

Why You Need To Be Creating Big Content

Photo courtesy of Dooder – Freepik<p>Quality versus quantity is the question on a lot of content marketers’ minds right now.<p>It’s the same type of …

Content Writing Tactics to Create Successful Copy

Tweet<p>+1<p>Share<p>Share<p>Stumble<p><b>As with every job, career path or even calling,</b> there are some things it is always better to avoid as <b>content writers</b>. As …

Creative Writing

Flipboard Mimics Magazines Further With A Shift To Structured Content, Revamped “Cover Stories”

Social magazine Flipboard is rethinking how it organizes content for readers. Today the company is revamping “Cover Stories,” the section within Flipboard that highlights the best and most popular content from across your subscriptions.<p>This feature was initially developed using technology Flipboard …

Understanding the Need for XML and Structured Content

Paul Perrotta, Eeshita Grover, Craig Prior, and Joe Gelb<p>Join us for a panel discussion designed to help you identify—and overcome—the big challenges …

Reusing Structured Content in an Agile Environment

I was sitting at Adobe Day at Lavacon today, listening to a talk by Joe Gollner called, “The Changing Role of the Technical Communicator within the …

Agile Localization in Life Sciences and Healthcare

Paul Perrotta, Eeshita Grover, Craig Prior, and Joe Gelb<p>Join us for a panel discussion designed to help you identify—and overcome—the big challenges …