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Brand storyteller and film producer Tim Perell on great storytelling

<b>What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent</b> …

Filmmaking

3 Ways to Give Your Presentation an Emotional Punch, Courtesy of Ken Burns | Inc.com

If you want to make an impact in your profession and stand out from your competitors, tell more stories--and not just any story, but emotionally engaging ones. If you're stuck on how to tell stories, look to Ken Burns for tips.<p>I always look forward to a new Ken Burns documentary like "The Vietnam …

Ken Burns

Creative People Literally See the World Differently, Mind-Blowing Research Shows | Inc.com

Creative people aren't just different because of the surprising and valuable work they produce. Nor is exceptional creativity all a matter of personality. The differences between the creatively gifted and the rest of us apparently go even deeper, according to mind-blowing recent research.<p>In fact, …

Creativity

The secret to wild creativity is an obsessive spreadsheet, according to OK Go

When indie rock band OK Go releases a new music video, people are prepared to be amazed. The 19-year-old group is a reliable factory of startling and sublime visual spectacles, churning out new releases that feature everything from treadmills to zero-gravity chambers, trained dogs, optical …

Music Videos

A former comedy scout explains how to tell a good story at a party

If only they could hear themselves drone on. It's like watching an amateur comedian bomb onstage.<p>When I was a comedy scout in New York, I got to see plenty of this public masochism, and learned more about storytelling from people who bombed than people who killed.<p>The great comics make it look easy, …

Public Speaking

Steve Jobs Practiced This 1 Habit That Triggers Creative Ideas, According to Neuroscience | Inc.com

Visitors to Steve Jobs's house in Palo Alto or to Apple's corporate headquarters in Cupertino, California, were all too familiar with one habit that helped Jobs to clear his mind and develop novel ideas.<p>Jobs biographer Walter Isaacson didn't know it when he first met the legendary Apple co-founder, …

Creativity

The 54 most hilariously bad Amazon movie reviews

For the past few years, Joe Grabinski has chronicled the most hilariously bad Amazon reviews of popular movies.<p>Grabinski's "Amazon Movie Reviews" Twitter account has more than 200,000 followers, and it is a pitch-perfect mixture of extremely misguided reviews and just plain wacky ones.<p>Grabinski …

Movies

Has TED Really Taught Companies to Be Better Storytellers? | Inc.com

Imagine you had just 18 minutes to rally a team of 150 burned-out employees to stand behind your company¹s new mission. Or convince a dream client to hire your firm to handle their biggest campaign of the year.<p>The best TED presenters have tapped into the power of storytelling to do far more in …

Public Speaking

These 3 Commercials Show Brand Storytelling at Its Finest

A lot of great advertising is just about storytelling. And the more compelling, clever, insightful or entertaining the stories are, the better your …

Advertising Industry

The Best And Worst Branding Of 2016

We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the best and worst identity design this year.<p>It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone screen. …

Graphic Design

5 Easy Ways to Reinforce Your Company's Branding | Inc.com

<i>By Bryanne Lawless, owner of BLND Public Relations.</i><p>Losing sight of small details is simply the byproduct of a company rapidly growing. There are always going to be more important decisions to be made, bigger picture ideas to be implemented, and relationships forged. However, this occurrence can …

Public Relations

Marketing, Branding, PR, Advertising ... Oh, My!

While they often get lumped together in industry types or job descriptions, marketing, branding, PR, and advertising are not all one and the same.<p>As someone in the marketing world, I get introduced all the time as a publicist. This drives me crazy, not because I have the alphabet soup after my name …

Public Relations

Know Your File Types: When to use JPEG, GIF & PNG

Like CGfrog on Facebook:<p>JPEG, GIF & PNG – What’s The Difference?<p>Trying to save space on image files, but not compromise quality? Many designers use …

Why your content strategy isn't working

Almost every company that says they invest in marketing has a blog, social media presence, videos on YouTube, and downloadable content. And while that's all nice to have, let's be completely honest here … it's probably not doing what you hoped it would.<p>You had visions of incoming inquiries, new …

Marketing

8K Patagonia Time Lapse Combines 100,000 Medium Format Photos

Time and again photographer Martin Heck has captured our attention by pushing the time lapse envelope. We’ve featured two of his 4K time lapses in …

Time-lapse Photography

Taco Shop Creates Hilarious Commercial From Security Footage Of Burglary

A round of applause for Frijoles & Frescas, a Mexican grilled tacos restaurant in Las Vegas whose owners have an absolutely killer sense of humor.<p>After a team of burglars broke into the Mexican restaurant on Dec. 16, the owners decided to use the security footage of the B&E to their advantage. They …

Las Vegas

These are the least boring holiday cards you’ll receive this year (PHOTOS).

Robert E. Jackson has spent almost 20 years building a collection of nearly 12,000 vernacular photographs, mainly from the 1920s through the late …

Divorce

How Advertising Invented 8 Phrases We Use Every Day

<b>By</b> <b>Eric Grundhauser</b><p>Modern speech is riddled with catchphrases and cliched sayings. Even if you buckle down and give 110 percent of your attention, …

The 5 Worst Marketing Fails of 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers, be warned: The Internet never forgets. Should you fire off an insulting tweet or an offensive burp of ad copy, accidentally or not, people will see it, save it and try your brand in the brutal court of public opinion.<p>Five …

Advertising
Marketing

5 Marketing Changes Small Businesses Need to Make in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, …

Marketing

Here's the Only Marketing Trend You Need to Know for 2016

New Year's "trend lists" will start filling up our feeds pretty soon with posts like "Top five ways to leverage native ads" or the perennial list …

11 Marketing Tools Worth Trying in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition.<p>So how do you ensure your brand gets the …

Marketing
Marketing
Creativity

Wes Anderson // Centered

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100%

I just spent 6 months trying to get a better understanding of <b>how video impacts conversion rates</b>. During the development days of Vidyard (when we were …

Videography

"The Empire Strikes Thomas Kinkade" Is the Best Thing You'll See All Day

But one modern artist has finally figured out what Thomas Kinkade's bucolic scenes are lacking. What they've always really needed to be complete. And …

How to build storytelling into your video strategy

en_GB<p>article<p>With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the …

Marketing