Jamie Bailey

1,157 Added | 6 Magazines | 1 Like | 1 Following | 128 Followers | @Headucationmkt | Lecturer and Researcher in Digital Marketing, Digital Learning and Comms Twitter @headucationmkt

How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

A recent report released by the Interactive Advertising Bureau (IAB) has marketers on edge. It breaks down the successful digital business strategies …

Marketing

How algorithms are pushing the tech giants into the danger zone

The algorithms Facebook and other tech companies use to boost engagement – and increase profits – have led to spectacular failures of sensitivity and worse. How can we fight back?<p>Earlier this month, Facebook announced a new pilot programme in Australia aimed at stopping “revenge porn” – the …

Internet

One Facebook ‘like’ is all it takes to target adverts, academics find

Online ad campaigns based on smallest expressions of preference reveal effect of ‘mass psychological persuasion’<p>Online ad campaigns created by academics in Britain and the US have targeted millions of people based on psychological traits perceived from a single “like” on Facebook – demonstrating, …

Psychology

How to become Snapchat famous: get creative and learn to relax

The social media platform will soon allow top creators to make money from content. Cyrene Quiamco, who has 200,000 followers, explains how to become a Snapchat star<p>Do you live for Snapchat? Or did you download the app months ago, send a wonky selfie captioned “How does this work??!!” to a clueless …

Social Media

The doctor, and Facebook, will see you now…

Scottish golf courses | Data protection | Rail strikes | John Lewis Christmas ad | Sheep and celebrities | Rappers’ monikers<p>Your article (Trump’s resort ‘has ruined protected Scottish dunes’, 9 November) could well have also drawn attention to the current application by two US multimillionaires to …

Social Media

‘I view the hurtful messages as sadism’ – what it's like to be Instagram famous

Making a career out of a hobby might look easy, but living the dream online comes at a cost. Six influencers reveal what it’s like to be a woman on Instagram, and the truth behind their artfully stylised feeds<p>Interviews and portraits by Sophie Wedgwood<p>In her 1970s book On Photography, Susan Sontag …

Social Media

Google Algorithm Updates Summer 2017: Heatwave, Moon & Hawk

Google is constantly updating its algorithm, making it hard for webmasters to best optimize their sites, and this summer was no exception. The three …

Twerking man and 'dead dad' ad among most complained about in 2017

Moneysupermarket commercial featuring dancing businessman prompts hundreds of complaints to advertising watchdog<p>Adverts featuring a twerking businessman in high heels, a lesbian kissing scene and a mother telling her son about his dead father’s favourite McDonald’s burger have angered viewers the …

Advertising

I asked Tinder for my data. It sent me 800 pages of my deepest, darkest secrets

The dating app knows me better than I do, but these reams of intimate information are just the tip of the iceberg. What if my data is hacked – or sold?<p>Getting your data out of Tinder is really hard – but it shouldn’t be<p>At 9.24pm (and one second) on the night of Wednesday 18 December 2013, from the …

Relationships

Apple cuts cookies – but there is more to come in the online advertising arms race

Apple’s latest software update has enraged companies who have been using cookies to track users across the web<p>Apple is cutting down on how many cookies advertisers can force on to your devices, with changes coming to iPhones, iPads and Macs. The advertisers, naturally, are not happy.<p>Digital cookies …

Digital Advertising

Facebook’s war on free will

How technology is making our minds redundant. By Franklin Foer<p>All the values that Silicon Valley professes are the values of the 60s. The big tech companies present themselves as platforms for personal liberation. Everyone has the right to speak their mind on social media, to fulfil their …

Computer Science

4 Social Media Trends You Need to Know About for Next Year

2018 is just around the corner. Are you ready for it?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The end of the year is quickly approaching -- the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity …

Marketing

Facebook claims it can reach more young people than exist in UK, US and other countries

Social media company’s advertising data doesn’t tally with census data for millennial and other demographics to the tune of millions of people<p>Facebook claims that it can reach more millennials and people in other demographics than actually exist in the UK, US, Australia, Ireland and France, …

Internet Marketing
Betting

Gwyneth Paltrow's Goop faces new false advertising claims

Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’<p>Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising …

Jimmy Kimmel

15 apps to power up your productivity

If your working day is being ruined by distractions or admin errors, try these apps to improve your focus, time management and output<p>Boomerang<p>(Android/IOS, free/from $5)<br>Important emails have a habit of arriving at inconvenient times. Boomerang is a plugin for Gmail, Outlook and Android that lets …

Apps

Drowning In Data? Try Data Visualization | Articles | Big Data

As two of the hottest topics in the digital world, it’s unsurprising that everyone is looking to get a grasp of the Internet of Things and big data. …

Data Visualization

What is “Dark Traffic” and What Should You Do About It?

Google Analytics is supposed to help you figure out what’s working and what’s not.It’s supposed to help you determine which campaigns are succeeding …

Google Analytics

50 Sydney Startups to Watch

Looking for your next opportunity? Land your next dream job<p>Last month we took a deep dive into the 40 Melbourne Startups to Watch. This month we’re …

Customer Service

How Is IoT Transforming Manufacturing?

This column is authored by Tarun Aarya, Digital Marketing Executive,The post How Is IoT Transforming Manufacturing? appeared first on iamwire.

Internet of Things

119 Facts About Email Marketing [Infographic]

You may know these mobile marketing stats, but you don't know these email facts... Or do you?<p>An infographic by WebsiteBuilder.org is full of facts …

Marketing

How PR pros can use Google Analytics to target audiences, measure and more

The pressure to measure PR campaigns in hard numbers has never been higher.<p>Though the true value of PR efforts will never be fully captured in a …

The Ultimate Guide to Content Marketing Channels: Social Networks

Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy.<p>The short explanation for that is that no other form of …

The 3 Biggest Challenges Facing Social Marketers in 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. …

Marketing

Why WhatsApp Should Be Part of Your Marketing Strategy

WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their …

An Early Warning Sign to Change Your Social Media Strategy | Inc.com

Fake. It's a word that gets mentioned a lot these days when we talk about social media. Fake news. Fake followers. Real people sharing fake, filtered versions of their lives.<p>It's enough to make you stop and wonder: Is there something inherently wrong with social media? Is it bad for us? It it ... …

Social Media Marketing

Reebok Scolds Trump With Flow Chart About When (Not) to Say ‘You’re in Such Good Shape’

Brands have stepped back a little from slamming Donald Trump lately, but Reebok couldn’t help itself after the president couldn’t help <i>himself</i> and …

Donald Trump

Six Trends Changing Consumer Behavior

Virginia Tech: The impact of color on consumer behavior