Hayley Iacobellis

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7 Creative Strategies for Marketing Your Startup on a Tight Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and …

Marketing

How to Build a Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

3 soon-to-be social media trends you can profit on

What is the next big wave of social media?<p>Maybe it’s Peach — or another hot new social network. Maybe it’s a strategy like posting times or text faces.<p>It’s really hard to say!<p>(And yet here I am saying it…)<p>To ride the wave of <b>the next big thing in social media</b>, it often takes a lot of …

Five Content Writing Tips That Will Automatically Make You a Better Blogger

In today's digital world, blogging is an important piece of the marketing pie. By minimizing its importance, you're throwing away an opportunity to …

5 Productivity Tools All Marketers Should Know About

Marketers must maintain a high level of productivity at all times if they are going to reach their goals. Sometimes this is easier said than done, though. You need to go out of your way to stay productive and to stave off distractions. There are many productivity tools on the market that can help …

Content Marketing Is the Future of Online Marketing

“How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, …

Discover magic in creative writing

As a fan of <b>Eat, Pray, Love</b>, I was excited to hear award-winning <b>Elizabeth Gilbert</b> was publishing a book on creativity. Called <b>Big Magic</b>, it delves into</b> …

4 Social Media Sites Small Businesses Should Use More Often

This story originally appeared on PR Newswire's Small Business PR Toolkit<p>As a small business owner or entrepreneur, you’ve likely already tapped into Facebook, Twitter, Instagram, YouTube, and Pinterest to push your brand. Sure, these networks work great, but there are others out there that can …

Social Media

How to Create a Brand Strategy for Your Business

In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community …

Marketing

6 Often Overlooked Digital Marketing Metrics

Do missed or overlooked marketing metrics keep you up at night? They should.<p>With so many marketers placing value on vanity metrics it’s a wonder any …

7 Mistakes Leaders Make That Make Everyone Miserable

Leader mistakes that kill morale, with advice for how leaders can do right by their employees.<p>From Enron to Volkswagen, we've watched in horror as leaders who lack integrity have destroyed businesses time and again. But the real tragedy happens when regular leaders, who are otherwise great, …

7 Steps to Be a Productive Content Marketer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Anyone can do content marketing, but certainly every person cannot do it well. Companies and individuals who do content marketing haphazardly usually find it ineffective, and often give up. But the truth is, it's only ineffective because …

Marketing

7 Powerful Tricks That Will Improve Your Writing Immediately

Practical tools to help you communicate your ideas to the world<p>I'm not a writer, yet I've written three books. I have ideas. Big ideas. And so do you. Maybe you already launched a blog. Maybe you're even interested in publishing a book.<p>If you have big ideas, and want to communicate your ideas to as …

How to promote your start-up business

Gone are the days when it took huge marketing budgets to reach large audiences.<p>Today, online tools, social media and business networks make it possible for small start-ups to compete with big companies, even on a shoestring budget.<p>In this episode of our ‘Start-up on a Shoestring’ series we share …

Small Business

7 Trends Small Business Need to Watch - business.com

If you’re a small business owner, 2016 will likely be a time of significant change. Here are 7 trends to watch.<p>If you’re a small business owner, 2016 …

Is a Website still an Important Internet Marketing tool for Small Business?

A few decades ago, static websites dominate the internet and emails were hugely utilized to reach target customers.<p>Fast forward to 2016, we already …

Ten Things You Should Include In Your Startup's Business Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>It’s a question that every new startup owner has to ask him or herself: do I really need a business plan? Sure, there are plenty of small companies …

Small Business

9 Limiting Thoughts That Will Stop You From Starting A Business

Many people would like to set up a business and fulfill their dreams. Not so many actually decide to try, though. Thousands of projects stay in …

Innovative Logo Designs For Design Inspiration

A <b>Logo</b> is a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, …

Graphic Design

What Every New Business Idea Startup Needs to Know About Marketing

If you are new to business, you need to know that marketing can make or break your new business idea or concept, no matter how brilliant. There is a …

How to start a business with almost no money

You're willing to take some risks, like leaving your current job or going without personal revenue for a while.<p>But there's one logistical hurdle stopping you: You don't have much money.<p><b>Related: 7 Myths About Starting a Business That I Used to Believe</b><p>On the surface, this seems like a major problem, …

Small Business

Programmatic advertising and the rapid changes in digital ad space

With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed.<p>I was fortunate to stumble on this ABC’s of Programmatic Advertising whitepaper from Marin Software, …

5 Design Principles That Drive Social Customer Experience Marketing

Traditional marketing was known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. …

10 Signs You're a Better Digital Marketer Than You Thought

Are you confident with your online marketing skills? See below and find out.<p>"Digital marketing" sounds kind of big and scary. Even the most adroit web users shy away from laying claim to being an expert digital marketer.<p>Over the past few years, however, I've come to realize something. I've blogged, …

How To Use Infographics For Content Marketing In 2016

With visual tools and innovative design elements, infographics give an awesome visual experience. As such, they are great tools for content marketing.

Which Social Media Metrics Matter Most To Marketers | Articles | Analytics

According to a recent study by The McCarthy Group, 84% of millennials don’t like advertising. The use of ad blockers is on the rise - 41% in the last …