Hasan Asfahani

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time …

Marketers: Here’s what your job will look like in a blockchain world

General Stanley McChrystal was responsible for the U.S. Army in Iraq and Afghanistan. In his book <i>Team of Teams,</i> he talks about the rude awakening he had when he saw how disadvantaged his centralized command was compared to the decentralized networks of Al-Qaeda in Iraq and Afghanistan. McChrystal …

4 Nighttime Habits That Will Keep You More Rested, Motivated, and Productive (and They Only Take 5 Minutes) | Inc.com

You've had a long and hopefully productive day. You're ready to unwind and relax until you fall asleep at some point.<p>However, doing that is leaving a lot of potential growth on the table, along with quality sleep. After a long day at work, most people unfortunately fall on autopilot, execute a …

Motivation

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results | Inc.com

Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.)<p>But if you're new to content marketing, …

Marketing

37 Free Online Marketing and Social Media Classes to Elevate Your Skills

Where can you go for the best, most useful marketing information? Check out these free resources.<p>This story originally appeared on Buffer<p>When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes.<p>I read hundreds of …

Every Marketing Tool You Need to Know About | Inc.com

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.<p>But the sheer number of available tools can also be …

Marketing

5 Entrepreneurs Used This Platform to Make Million-Dollar Businesses

Most people view this social network as a way to connect with and keep in touch with friends, not a platform to make millions. But if you knew how to do it, would you?<p>It's no secret that Facebook is a powerful platform for marketing a business. But so few companies are using the platform to it's …

How to Create Content People Will Actually Read

What entrepreneurs, businesses, and marketers can do to help get their content read.<p>In mid-2014 I started publishing on LinkedIn's Pulse platform. When I started writing I - unlike others who approach building a platform strategically - had no intention of growing a followership or launching a new …

How to Build A Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

Why Millennials Don't Like Your Posts

Revamp your social-media strategy and get Millennials talking about your brand.<p>Every company wants to build a Millennial following on social media, yet few succeed. Successful businesses make interacting with their audiences look completely natural, leaving other business owners asking, "How is it …

The Easy Way to Stop Wasting so Much Time

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

The Core Psychological Influences on a Lead’s Decision-Making Process

When you analyze website data, performance and lead conversions, how often do you take this process a step further to look at the things you can’t …

Blinkist: Big ideas in small packages

Big ideas in<br>small packages<p>Get access to key insights from 2,500+ bestselling nonfiction books, transformed into powerful packs you can read or listen …

Non-fiction

19 tricks stores use to make you spend more money

From supermarkets to department stores, retailers employ clever techniques designed to get you to spend more.<p>Stores are carefully engineered, and every aspect of the design has a highly specific purpose — from the background music to the interior wall color.<p>To become more of a savvy shopper — and …

Adelphic CEO: Goodbye to multi-channels, hello to people-based marketing

It’s a multi-channel universe and you need a multi-channel strategy.<p>That’s a refrain you hear from many marketers and their tech vendors as smartphones, tablets, wearables, connected cars, and connected TVs get added to the traditional advertising outlets of computers, regular TVs, and print.<p>But …

Laptops

A Digital Marketing Odyssey: 20 Essential Lessons I Learned in my First 6 Months at TopRank Marketing

I used to be famous on the Internet. Now I’m writing content for TopRank Marketing. This is better.Before starting at TopRank Marketing, I spent a …

Marketing

Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it

The average click-through-rate on display ads in the US is just 0.06%, according to Google. But many creative digital marketing campaigns do manage to break the mold.<p>To celebrate digital ad creativity and effectiveness, US trade body the Interactive Advertising Bureau has released its second annual …

How to Set Goals and Meet Them: 8 Steps for Success

Are you having a hard time achieving your goals? It can be easy to lose sight of the bigger picture when you’re wrapped up in the busy day-to-day of …

Motivation

12 books you should read to impress your boss

Not only that, it improves your vocabulary, expands your world, and generally makes you a more educated and interesting person to be around.<p>Below, 12 entrepreneurs from YEC suggest books that they themselves have loved and passed on to their employees.<p>Read just one and you'll find yourself ahead of …

We’re At The Beginning Of A Venture Capital Revolution

Backers of startups worldwide are looking for the next “disruptive trend” that can overturn industries. Ironically, the venture capital industry has begun to resemble markets that investors themselves are looking to disrupt.<p>Speculation about the “next dot-com bubble” abounds weekly; …

Venture Capital

Why Creating A Meaningful Morning Routine Will Make You More Successful

For the majority of my child and adult life, I never considered myself a "morning person." I was a night owl. During my architecture school career I worked late through the night and slept in the mornings. When I started working at an Architecture firm, I conformed to getting up at 7 a.m... but I …

8 Mental Habits the Most Successful People Learn to Break | Inc.com

Sometimes, success comes not from what you learn to do but what you learn to stop doing.<p>That bit of wisdom comes from Sandja Brügmann, serial entrepreneur and founder of the Passion Institute, a recently launched online educational program and consultancy for executives and entrepreneurs. "Once we …

Self-improvement

Take a Closer Look at NASA's Futuristic Logo From the '70s

Calling to mind visions of the future from when it was introduced in the ’70s, to when it was replaced again in 1992.<p>In 1974, NASA enlisted the help of New York creative agency Danne & Blackburn to design a new logo to replace the red-and-blue roundel that had accompanied the space agency since its …

Graphic Design

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate …

LinkedIn

How branding will make or break your business

Branding might be one of the most important aspects of any business, be it large or small, retail or B2B. Branding is not just an impressive and …

The Only 6 Content Marketing Steps You Need This Year

The use of content marketing has established itself as one of the most dominant ways to increase customer population in today's market.<p>There's no substitute for it, and no valid excuse for not using it. Content marketing works for all demographics when handled correctly.<p>Image Credit: Flickr, …

Can brands change their personality? Psychology has the answer

The concept of brand personality refers to the human-like attributes associated with brands. For example, Apple is cool, Hermes is elegant, and the Volkswagen Golf is understated. Much like in humans, brands develop their personality with time, as they mature. In some cases, this results from …

Psychology

12 Best Marketing Books To Grow Your Personal Brand

Growing your personal brand continues to be a popular trend, especially among millennials. According to Business Insider, a staggering 1.8 billion …

Marketing

How to Effectively Brand Yourself -- Regardless of Your Budget

A brand isn't something only large, well-known companies have. It is a necessity for any person or business -- from freelancers to international e-commerce sites -- to establish themselves as an authority in their industry.<p>A brand is not just a logo; it's a reputation. It's a way to attract and …