Harshajyoti Das

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What Writing an Entire Book in 72 Hours Taught Me About Marketing

Books can be big business drivers, but not in the way you might think. Here are 3 ways to quickly create - and leverage - a book that builds your business.<p>I recently sent my wife and kids to my in-laws' 400 miles away, barricaded the door and sat down to write a book about how to sell on …

Printed book sales rise for first time in four years as ebooks decline

Adult colouring book craze and 150th anniversary of Alice in Wonderland helped revival in traditional publishing last year<p>Sales of printed books have grown for the first time in four years, lifted by the adult colouring book craze and 150th anniversary of Alice in Wonderland, as ebooks suffered …

Gisele Bündchen Sticks Her Tongue Out to Promote Her $700 Book

Every person should release a coffee table book. It is the fully realized American dream to grace the tables, bookshelves, and most importantly hearts of rich white people. More importantly, your coffee table should be named after you, contain only pictures of you — 300 to be precise, <i>and</i> most …

5 Ways Authors Can Promote Their Books

So you've written a book demonstrating your authority in your field of expertise. Great! Now you want people to read it.<p>In addition to announcing your book's release in a syndicated Press Release, don't forget these effective ways to get the word out:<p><b>Mailing List</b><p>If your company website has an …

How Authors Can Promote a Book Event

Once an author's book is on the way to publication, it's time to think about book promotion. Inevitably, the first question that comes up for authors is how to sell more books even before their book launches. A book launch is just one kind of event and yet there are many others - many of which can …

How Authors Can Promote Their Books with Memes

When authors think about promoting their book, they usually think how to get the word out online. People online today want a more visual experience when reading content. Using images such as memes have a number of benefits including the strong level of engagement, and the ability to touch peoples' …

Publishing a Book? Six Things You Need to Know About Promoting It.

You've done all the writing, now it's time to shout.<p>Congratulations, you're publishing a book. It's an incredibly hard thing to do, and an amazing accomplishment. I'm sure you've spent months and months toiling over your ideas, looking at galleys and wanting to toss them out the window. Whether …

Writer sends lamb chop into space to promote his book

A writer and a graphic artist decide to send a lamb chop into space and spend five months recovering the footage<p>This is quite possibly the most elaborate marketing scheme ever to have been devised.<p>To promote his new book <b>Meatspace</b>, author Nikesh Shukla and graphic artist Nick Hearne decided to take …

Book + Hook = Sales (Marketing Recipe for Authors)

Some very good ideas here.chrismcmullenBOOK MARKETING TIPSIs your book full of hooks?If you don’t understand the question, don’t worry. I’ll explain …

Writing

Book marketing tips for self-published authors

By BookBaby author BlueInk ReviewPublishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where …

Writing

How to Use Price Promotions to Market a New Book Release

View the full post here: http://insights.bookbub.com/price-new-release. Discounting a backlist book can help attract brand new readers and drive sales for a full-priced new book. See how to run this marketing campaign.

Marketing

Hey publishers, just stop making book trailers

In my line of work, and in my life as a reader, I've seen a lot of book marketing. But there's one thing publishers and authors do that never fails …

The explosive rise of adult coloring books, charted

There’s no two ways about it: Grown-ups are cuckoo for coloring books. Adult coloring books are sweeping the world, with tremendous sales in the last year.<p>Data released in January from Nielsen BookScan, which covers approximately 85% of the US print book market, shows the coloring craze has grown …

Books

How to Use NoiseTrade Books as a Strategic Marketing Tool

<b>Note from Jane:</b> I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via …

Book Marketing Tips You Need to Know Now, Part Two!

In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and …

Marketing

11 Secrets on How to Market and Sell Your Book

<i>With thousands of books available to readers, how do new authors market and sell their books?</i><p>The Miami International Book Fair brought me to the magic city for the weekend as it did thousands of other authors, publishers, book agents, fitness models, race car enthusiasts and readers alike. Being …

Writing

4 Ways to Solve Your Holiday Book Marketing Problems Now

<i>by Rachel Thompson</i><p>How do you plan to market your book(s) for the holidays?<p>Most authors don't do much of anything different and that's cool, if you have low expectations. If however, you'd like to see a good bump in your book sales (and who wouldn't?), here a few easy, practical tips you can do …

Targeted marketing for indie books | Self-Publishing Advice Center

By onAugust 30, 2015 in Book Promotion & Marketing<p>British indie author Yvonne Payne, who divides her time between Crete and the UK, explains how …

Can Technology Replicate Word-of-Mouth Book Marketing?

Written Word Media operates Red Feather Romance, among other email book marketing verticals.Ferol Vernon of Written Word Media argues that online, …

Marketing

A Powerful Book Marketing Strategy: Start Small With an Insider Group

Book marketing is a chicken and egg situation: To sell books, you need readers, but to get readers, you need to sell books.<p><b>Where exactly do you …

The Non-Marketer's Guide to Marketing a Book

Many people have 'write a book' on their wish list. But once you've actually made that leap to write your book and have it published (whether it's self-published or otherwise), there's a massive sense of achievement as well as the niggly thought..."What if no one reads my book?"<p>Well, people do want …

DIY Author Book Marketing By Kayelle Allen

<i>Help me welcome author Kayelle Allen to her first post with RU! Today she’s talking with us about the all important art of book marketing.</i> <br>DIY Author …

Writing

6 Steps to Publishing and Marketing Your Own Book

I kept the documentation that identified me as a Special Education Reading and Writing Student. I stopped going to special education between my junior and senior years of high school.<p>After high school I graduated from my dream college (Penn State), and three months later I wrote a book.<p>My book, How …

4 Book Marketing Goals You Can Achieve with Price Promotions

We already know that running price promotions is an effective book marketing tactic. But before you drop the price of any of your ebooks, you should …

Writing

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'Golden age' of UK children's books bucks falling sales and print runs

Sales of children’s literature across all formats – hardback, paperback and ebook – rose to £349m in 2014, a rise of 11% on the previous year<p>Children’s literature has become the most successful outpost of the British publishing industry, bucking the trend of declining sales and falling print …

Easy Book Marketing

Blogger: Rachel KentEver been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some book …

Writing

Book Marketing 101: What to Put On Your Author Website

<i>This post is part of an ongoing series at The Open Book answering questions about book marketing and publicity.</i>In our last Marketing 101 post, I …

Writing

Interview with Book Marketing Expert Penny Sansevieri, Part 1

I hope you enjoy Part One of my interview with the wonderful and talented book marketing expert and author, Penny Sansevieri.<p>I first met Penny when …

Writing