Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach,
Two billionaire events happened last week. Mark Zuckerberg and his wife, Priscilla Chan, said they'd give away most of their wealth, and Elon Musk renewed his call for a carbon tax. Zuckerberg and Musk
The young entrepreneur has sold 4,000 Magnibands and is hoping for a Christmas 'surge' in orders Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most
Few psychological traits are as desirable as creativity — the ability to come up with ideas that are both novel and useful. Yet it is also true that creativity has been associated with a wide range of
Uber, Thumbtack and AirBnB are just a couple of the hot young marketplace startups that have completely transformed their industries. To gain insight into how upcoming marketplace companies have fueled
LinkedIn is one of the most powerful, yet often overlooked platforms for marketing, and can actually be more successful than other social channels because of the professional environment. LinkedIn users
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer
Despite his rocky beginning, Picasso, whose birthday is Oct. 25, became one of the most influential artists of the early 20th century, and has a lasting legacy that pushes our creative boundaries today.
Opinions expressed by Entrepreneur contributors are their own. Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today's crowded market, you have to
And what can you do to help? This essay is excerpted from the ebook Web Design Trends 2015 & 2016 by Jerry Cao, Kamil Zieba, and Matt Ellis of UXPin, a UX design platform. Flat design rose in popularity
You have a personal brand whether or not you build it. Here’s what goes into crafting other’s opinions. Whether you realize it or not, you’re a brand. Your brand is your persona, and if yours isn’t great,
We asked some of the biggest names in branding for their take on the Google logo. They love the motion, but some question the word mark. Google revealed a new logo yesterday, and in our book, it’s pretty
But creativity still reigns when it comes to grabbing consumer's attention and actually making them feel something or perform an action after seeing an ad. Here are the 30 most creative people in the business.
With all the talk of unicorns--startups valued at over $1 billion--you can be forgiven for thinking that being an entrepreneur is an easy road to riches. But that’s because nobody ever talks about the
Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one
We know the plan for Instagram. Earlier this quarter, Facebook rolled out a major app update for Instagram and announced plans to open up all of Facebook's ad-targeting tools to the photo-sharing service.
GE's market cap sits at around $273 billion. Facebook's origins go back to a Harvard dorm room a little over ten years ago. The social media company reaches a whopping 1.44 billion monthly active users.