Harry Dunkwu

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These 10 marketing truths will flip your brand

Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach, according to bestselling marketing author Marty Neumeier. They create customers, not brands. …

31 Hottest FinTech Startups Defining the New York FinTech Industry

December 15, 2015  By : Sofia<p>New York is rapidly growing as one of the world’s hubs of innovation. Some of the hottest FinTech startups are …

Alphametry Identity Design

George Bokhua is one of my favorite identity designers and he strikes again. This time the identity was created for Alphametry, a global exchange for …

30+ Free Flat UI (User Interface) Kits For Designers

People now-a-days prefer simple design to present their content rather than flashy illustrations, extraneous textures that are over-designed. “Flat …

UI Design

Five Startups That Are Redefining Retail Trends

Five Startups That Are Redefining the Retail Landscape<p>Available to Premium &<br>Purple Members<p>PSFK is proud to host a special half-day conference around …

What Mark Zuckerberg can learn from Elon Musk about changing the world

Two billionaire events happened last week. Mark Zuckerberg and his wife, Priscilla Chan, said they'd give away most of their wealth, and Elon Musk renewed his call for a carbon tax.<p>Zuckerberg and Musk want to change the world. Some have argued that by creating Facebook, Zuckerberg already has. I …

16-year-old inventor launches new smartphone lens

The young entrepreneur has sold 4,000 Magnibands and is hoping for a Christmas 'surge' in orders<p>Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology "it" gadget.<p>…

Startups

The Dark Side of Creativity

Few psychological traits are as desirable as creativity — the ability to come up with ideas that are both novel and useful. Yet it is also true that creativity has been associated with a wide range of counterproductive, rarely discussed qualities. Being aware of these tendencies is important for …

How Top Marketplace Startups Built Their Businesses on the Cheap

These companies spilled some of their secrets for successfully building a rapidly growing marketplace startup - while keeping cost to a minimum.<p>Uber, Thumbtack and AirBnB are just a couple of the hot young marketplace startups that have completely transformed their industries. To gain insight into …

Business Strategy

10 ways startups can get the most out of LinkedIn

LinkedIn is one of the most powerful, yet often overlooked platforms for marketing, and can actually be more successful than other social channels because of the professional environment. LinkedIn users are focused on professional relationships and conversations, meaning chances are your LinkedIn …

Marketing

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business …

6 Timeless Quotes on Creativity From Pablo Picasso

Entrepreneurs > Creativity<p>Despite his rocky beginning, Picasso, whose birthday is Oct. 25, became one of the most influential artists of the early 20th century, and has a lasting legacy that pushes our creative boundaries today.<p>Next Article<p>This Cartoonist Uses Social Media to Brighten Days and …

Creativity

How to Develop a Winning Value Proposition (Infographic)

Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today's crowded market, you have to develop a unique and compelling value proposition to attract new customers and increase sales.<p>The ideal value proposition is a mix of a company’s strengths, …

Will Flat Design Ever Die?

And what can you do to help?<p>This essay is excerpted from the ebook Web Design Trends 2015 & 2016 by Jerry Cao, Kamil Zieba, and Matt Ellis of UXPin, a UX design platform.<p>Flat design rose in popularity pretty quickly back in 2013. But is its success thanks to its genuine usefulness and practicality, …

7 Traits That Make Or Break Your Personal Brand

You have a personal brand whether or not you build it. Here’s what goes into crafting other’s opinions.<p>Whether you realize it or not, you’re a brand. Your brand is your persona, and if yours isn’t great, it could be costing you opportunities, says Charles Koppelman, CEO of CAK Entertainment, a …

Infographic: Seven Great Tips For Redesigning A Logo

<b>Before you embark</b> on a logo redesigning mission, you might want to take a look at the following infographic.<p><b>Titled</b> ‘Seven Great Tips For Redesigning …

42 Impressive Logos & Identity Design Projects

Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s …

Sketch vs. Photoshop : 5 Expert Web Designers Share Their Thoughts

There is no denying that, to this day, Photoshop is still the most commonly used tool for making mockups both for mobile and web designs. While it is …

Tutorials

The Branding Gods (Mostly) Love Google’s New Logo

We asked some of the biggest names in branding for their take on the Google logo. They love the motion, but some question the word mark.<p>Google revealed a new logo yesterday, and in our book, it’s pretty great. With a smoother, sans serif typeface, it’s built to shrink legibly to fit the smallest …

9 Inspiring Examples of Creative Logo Design & Branding

[Call for Entries: The HOW Logo Design Awards]<p>Before beginning a project, logo designers must consider their objective from a multifaceted …

The 30 most creative people in advertising 2015

Adland often bemoans that the glamourous Mad Men of old are being replaced with "Math Men," now that more focus is being placed on data and programmatic advertising.<p>But creativity still reigns when it comes to grabbing consumer's attention and actually making them feel something or perform an …

41 Marvel Franchises, Ranked From Worst To Best

Face front, true believers.<p>For the purposes of this list, a "franchise" is defined as a mainstay Marvel property that has existed in various forms over the years. Though this list mainly focuses on actual comic books, the quality of the characters' use in other media — movies, television, games, …

The Brand Brief Behind Nike’s Just Do It Campaign

Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few …

Marketing

4 Surprisingly Common Epic Fails That Could Shutter Your Startup

You may not be aware that you are making four common mistakes that should make you question whether to keep going with your startup<p>With all the talk of unicorns--startups valued at over $1 billion--you can be forgiven for thinking that being an entrepreneur is an easy road to riches.<p>But thats …

5 Personal Branding Strategies Every Entrepreneur Needs to Know

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your personal brand and reputation.<p>When it comes …

Facebook just revealed its plan to make money from Messenger

On Wednesday's Facebook earnings call, investors asked several questions about two fledgling businesses: Instagram and Messenger.<p>We know the plan for Instagram. Earlier this quarter, Facebook rolled out a major app update for Instagram and announced plans to open up all of Facebook's ad-targeting …

Mark Zuckerberg

Branding for Startups

Don’t forget how people perceive you before you’ve even had a chance to explain yourself…<p>Branding for Startups<p>Branding is important even from the get …

Logos Of Apple, Coca-Cola, Famous Brands Recreated With Their Rivals’ Logos

<b>Based in</b> Romania, designer Stefan Asafti has created an intriguing project that is meant to explore the visual “conversations” between brand logos …

Facebook is now more valuable than General Electric

General Electric's origins go back to the days of Thomas Edison and JP Morgan himself. It's the only component of the Dow Jones Industrial Average today that was part of the original Dow in 1896.<p>GE's market cap sits at around $273 billion.<p>Facebook's origins go back to a Harvard dorm room a little …

Thomas Edison