Harriett Balkind

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What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

Infographics

7 Simple Phrases That Make People Really Trust You | Inc.com

No matter how honest we may be in our interactions with others, there's always the possibility that people may misconstrue our words to mean otherwise. Certain key phrases that we say, sometimes even without us knowing, result in others perceiving us a certain way--whether rightly or wrongly.<p>Check …

Self-help

Media slims down: Publishers are building audiences in discrete verticals

Digiday+ Member Article<p><i>This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the</i> …

Web Development

Counting clicks ... a beginner's guide to mastering Google Analytics

The freemium tool can provide a wealth of insight into how visitors interact with your website, but many entrepreneurs are not making the most of it<p>How do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three …

Google Analytics

Top 10 Social Media Management Tools You Should Try Now

Chatbots are a significant new tool for the business use of social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media has dominated the internet for over a decade, and using the right social media management tools makes all the difference. But social media and its …

Marketing

Fake news has a long history in the Middle East — and the lessons for Americans are unmistakably dire

Information has long been falsified and weaponized in Turkey and the Arab world — and we’re headed that way fast<p>Fake news is all the rage; you can't escape it. The entire op-ed section of last Tuesday’s Washington Post was dedicated to some aspect of the fake news phenomenon. My initial inclination …

Journalism

I invented the web. Here are three things we need to change to save it

It has taken all of us to build the web we have, and now it is up to all of us to build the web we want – for everyone<p>Today marks 28 years since I submitted my original proposal for the worldwide web. I imagined the web as an open platform that would allow everyone, everywhere to share information, …

Personal Data

Here Are The Top User Interface Design Trends For 2017

<b>Users have</b> become more tech-savvy and have higher expectations for design than ever—which makes it all the more important that your app resonates …

By age 6, girls are less likely than boys to think that they can be brilliant, study shows

Why do so few women end up in physics, mathematics and other fields traditionally associated with "brilliance"? Part of the answer may lie in what happens to girls by the time they're out of kindergarten.<p>A new study finds that 6-year-old girls are less likely than boys to think members of their own …

Why It’s Time to Retire the Word ‘Millennial’

<i>The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely</i> …

Leadership

10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about PRTech, the …

Digital Advertising

The Secret To Effective Content Marketing

He's got the whole world in his hands - the old song if sung in today's digital context would get a whole new meaning. For 'he' is the person who can …

6 Ways to do Keyword Research Like a Pro

Keyword research is perhaps the oldest trick among all SEO best practices. Well, it should be, because these small pieces of information give you the …

The Myth That Troubles Branding And Misleads Businesses

Jeff Bezos is widely quoted as saying, “Your brand is what other people say about you when you are not in the room.”<p>This quote sums up everything to …

This 'bank for the poor' could hold the key to ending poverty and inequality

In 2016, Oxfam estimated that the total wealth of 99 per cent of the global population was barely equivalent to the wealth of the top one per cent - …

Income Inequality

Some of Japan's Most Stunning Sights Are Still Unknown to Tourists

Don't miss out on these must-see sights the next time you're in Japan.<p>According to a recent report by the global consulting firm McKinsey and …

Introducing the 21 Must-Read Books for Fall

New Zadie Smith and Tana French, incandescent debuts, and personal stories of love and hate.<p>Fall is a blockbuster season for books, which fits nicely with our plans to curl up inside while the leaves are falling. Literary mainstays like <b>Zadie Smith</b> and <b>Ann Patchett</b> are back with brand-new offerings, …

Rwanda turns to drones to deliver vital blood supplies

Rwanda has launched a drone delivery network to transport vital blood supplies to far-flung areas of the country.<p>The project will see unmanned aerial vehicles or drones used to deliver small packages by parachute, bypassing traffic or washed-out roads in a country dubbed the Land of a Thousand …

Rwanda

Google embraces the log-in, leaving cookies behind in new advertising updates

Google has been focusing for years on finding better ways to track and measure ads as we switch from one device to another to consume media like TV, music or written articles like this one. And now, to coincide with Ad Week in New York this week, Google is revealing its latest moves in that effort: …

AdWords

The Most Important Part Of Social Media Marketing Is Also The 1 Thing Everyone Says Is Unnecessary

Can you guess what it is?<p>If we were to look at content trends on social media for this past year, or speculations toward next year, video and photography would undoubtedly rank at the top. So too would certain platforms themselves: Snapchat, in particular. But not text. No, the written word …

Marketing

6 Visual Storytelling Trends That Will Change the Way Market

Storytelling has been a buzzword in the marketing world since the origin of advertising.<p>From John Deere’s first edition of “The Furrow” published in …

In the Future, We’ll Control Our Phones With Beautiful Gold Tattoos

These days, it seems like we’re playing catch up with the rate technology is improving. But tech has always come to odds with one thing: style. Now, thanks to some researchers, we may no longer have to sacrifice personal style for wearable tech.<p>DuoSkin, a new device from researchers at MIT and …

Wearable Tech

Four Worlds Emerge at DiMoDa, the Virtual Museum

Miyö Van Stenis, Theo Trian, Brenna Murphy, and Rosa Menkman will display their digital art works in the second edition of the digital museum.<p>By now, the digital art world is well aware of the acronym DiMoDA. It stands for Digital Museum of Digital Art, and it’s exactly what it sounds like. It’s …

Art

Politics & Polls #6: Does Election Media Coverage Tell the Right Story?

The media have played a powerful role in the 2016 presidential election.<p>Some critics argue Donald Trump became a viable candidate thanks to his “free …

REVEALED: The Demographic Trends For Every Social Network

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.<p><i>Here are a few of the key takeaways from the BI Intelligence report:</i><p>Facebook still skews significantly female. Women in the U.S. are more likely to use …

AP FACT CHECK: Trump resurfaces debunked claims in speech

WASHINGTON (AP) — Despite promising "the truth, and nothing else" in his convention speech, Donald Trump presented the nation with a series of previously debunked claims and some new ones Thursday night — about the U.S. tax burden, the perils facing police, Hillary Clinton's record and more.<p>A look …

Middle East

On the Red Couch with Shebooks’ Peggy Northrop and Laura Fraser

<i>When it comes to reading, women are the more prolific sex. A Pew report revealed that more women have read at least one book in the last year (82% vs 69%) and that they read more than their XY-chromosomed counterparts: the average number of books read by men was 10 vs 14 for women. 2014 was even</i> …

Why Trump? Yoga

The 40 Seconds John Kasich Will Think About for the Rest of His Life

He had the chance to hit a home run, as a big, slow pitch came right over the middle of the plate. He chose not to swing.<p>Those seconds come in the segment from last night’s debate that you see in the YouTube video below, where Kasich answers the question asked of each of the four surviving …

Republicans