Hardik Shah

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The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game

Esurance was the most-mentioned brand on Twitter during Super Bowl 50 — yet it didn't even advertise during the big game.<p>Instead, Esurance chose to advertise in one of the cheaper pre-game ad slots, rather than forking out between $4.6 million to $5 million on a spot airing during the game …

Advertising

Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant

Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.

The 18 Best Analytics Tools Every Business Manager Should Know

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. But with so many tools available it can be difficult to know what to use and when.<p>I thought it might be useful to look at some …

Data Science

Why You Should Create Long-Form Content (And How to Do It)

Have you written a long-form guide or eBook (of substantially more than 4,000 words)?<p>If not, you probably think it’s a ton of work and aren’t aware …

Marketing

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is …

Your Best Year Ever: How To Drive 20,000 Visitors To Your Blog In 90 Days

Want to make this year your best ever? Make that commitment, follow the advice I’m about to share and it’ll happen!<p>According to HubSpot, B2B brands …