Hans Hibma

6 Flips | 2 Magazines | @HansHibma | Keep up with Hans Hibma on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Hans Hibma”

The Entrepreneur's Simple Guide to Business Concepts

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Positioning is one of the hardest marketing concepts to not only understand, but to do right, as I detailed in my recently-completed series. It’s very conceptual, highly theoretical, and mostly emotional. Not everyone does well with that …

Small Business

3 Steps to Sourcing Products Using Alibaba

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Alibaba is like the Holy Grail for outsourced manufacturing. Since Alibaba's suppliers are based around the world, entrepreneurs can find a source for virtually anything that they need to produce. The options on Alibaba seem endless, from …

eCommerce

The Quick and Dirty on Marketing, Advertising and Branding

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, "My marketing strategy is to advertise online."<p>Beyond the fact that "advertising …

Marketing

Black Friday: 5 Ecommerce Marketing Mistakes to Avoid

One of the busiest online shopping days of the year is just weeks away. Is your retail website ready to handle all that comes with Black Friday? Avoid these 5 eCommerce marketing mistakes that could pose problems.<p>Each year while preparing for Black Friday, the mistakes that companies make and the …

11 Marketing Trends To Watch For In 2015

The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be …

How To Be A Great Manager If You're Shy

Recently, Muse career expert Melody Wilding talked about how to manage shy employees—which got me thinking about the flip side: What about when the boss is shy?<p>It seems like a contradiction. Managers are supposed to be authoritative, bold leaders. And shy people tend to hold back, avoid social …