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Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights

<i>"</i><i>On TV and Video</i><i>" is a column exploring opportunities and challenges in advanced TV and video.</i><p><i>After this exclusive first look for subscribers, this</i> …

Advertising Industry

Arm acquires data management service Treasure Data to bolster its IoT platform

Arm, the semiconductor firm you probably still remember as ARM, today announced that it has acquired Treasure Data, a data management platform for large enterprise customers. The companies didn’t announce the financial details of the transaction, but earlier reporting by Bloomberg pegged the price …

Data Management

博報堂DYメディアパートナーズら3社、スマートスピーカーによる「音声広告配信」の実証実験を開始

博報堂DYメディアパートナーズは、ロボットスタート、イードと共同で、スマートスピーカーやApple Podcast、Google …

Omnicom: 'Yes, we did' look at acquiring Acxiom unit, but we're renting data instead

Omnicom executive Jonathan Nelson said during the holding company's second-quarter earnings call Tuesday morning that the holding company looked at …

Advertising

Omnicom Unveils People-Based Marketing Platform

Omnicom Group is unveiling today a new people-based precision marketing and insight platform that it has dubbed “Omni.”<p>It’s the latest effort by a …

MRC Updates Ad Verification Guidelines

The Media Rating Council on Tuesday released a draft version of a Supplement to existing Guidelines for Brand Safety Ad Verification.<p>Developed in …

Moviepass Rolls Out Surge Pricing For Popular Movies And Times

On July 4 the subscription theatrical movie service Moviepass officially rolled out Peak Pricing for popular movies and showtimes .<p>The change had …

IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data

In what likely is the biggest consumer data play by any agency holding company since Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, …

AT&T Ads CEO Brian Lesser Explains How AppNexus Will Plug Into AT&T

AT&T acquired AppNexus. So what’s it going to do with it? Both the buy side and the supply side will remain intact. AT&T will build out each part of …

Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes

Google joined an Interactive Advertising Bureau-led working group to simplify and standardize in-app viewability measurement, and on Wednesday the …

施策実施前後の購買行動を可視化!「LINE SP Solutions」に新たなメニューが登場

Advanced TV Ad Company BrightLine Launches Unified OTT Data Platform

BrightLine, one of the larger players in the advanced TV advertising business, is rolling out DataCast, a unified over-the-top (OTT) data platform …

Luma Partners’ Brian Andersen Lays Out Ad Tech’s M&A Potential In 2018

AdExchanger |Luma Partners’ Brian Andersen will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17 - 18, 2018 at the Grand Hyatt …

Accenture Interactive boss: ‘It’s just a matter of time’ before consultancies unseat ad agencies

Between making its 10th agency acquisition of the year and winning the Maserati account, Accenture Interactive’s December reflects a 2017 that saw it …

調査コンテンツで集客UP! なら「インターネット調査品質ガイドライン」は当然知ってるよね | 編集長ブログ―安田英久

広告主・プラットフォームが語るジオデータ活用、位置情報の精度は「濃度」に変わっていくべき

勘違いだらけのDMP活用、実際に運用して感じた3つのウソ | “デジタルなマーケティング”とやらに一筆啓上

デジタル広告市場の健全発展に向けて、今改めて考えるアドベリフィケーションが担う役割とは

広告主、代理店は様々な課題を抱えている。適切なメディア、適切なコンテンツ、面に配信されているか? インパクトをもたらしているのか? そもそも広告は見られているのか? 「MarkeZine Day 2017 …

The Trade Desk Reports 50% Yearly Revenue Growth, And Charts Where It Will Find More

The Trade Desk reported net revenue of $79.4 million in the third quarter, a 50% jump over the same period last year.<p>The Trade Desk increased its …

AdTech

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) …

Adjust、LINE Ads PlatformのAds Measurement Partnerに

adjust(アジャスト)は、LINEが運営するコミュケーションアプリ「LINE」および「LINE」関連サービスを対象とした運用型広告配信プラットフォーム「LINE Ads Platform」の販売・開発のパートナーを認定する「Marketing Partner Program」において、「Ads …

Lack Of People-Based Ad Metrics Slows Data Analysis

People-based media measurement still has a long way to go for marketers.<p>Nearly 70% of marketing and advertising professionals say they have not yet …

データビジネスの未来は“人材育成”と“ショーケース”で作る 欧米の事例から学ぶ“進化のカギ”とは?

【乃木坂46】祝!映画あさひなぐ『本日公開』ヒットしますように! : 乃木坂46まとめ 乃木仮めんばー

6: 君の名は(湖北省) (ワッチョイW 4f06-SKzm) 2017/09/22(金) 01:55:58.90 ID:31okqFlK0<p>あ<p>7: 君の名は(湖北省) (ワッチョイW 4f06-SKzm) 2017/09/22(金) 01:56:12.94 ID:31okqFlK0<p>さ<p>8: …

P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway

Procter & Gamble's concerns about where its ads were showing up online contributed to a $140 million cutback in the company's digital ad spending …

Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

AdExchanger |The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech …

Advertising Industry

Drawbridge teams up with Mitsui for Japan launch

Mitsui becomes investor in US ad tech startup seeking to grow distribution and data reach in Japan.

Startups

「Salesforce DMP」始動、DMP×CRM×AIだからこそできるデータ活用の未来

セールスフォース・ドットコムは6月13日、データ管理プラットフォーム「Salesforce DMP」の国内での提供を開始した。同社は昨年、DMPを手掛けていたスタートアップのKruxを買収したが、このDMPをマーケティングプラットフォーム「Salesforce Marketing …

Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally

Dentsu Aegis Network announced Thursday the appointment of John Lee, Merkle’s chief product and data officer, to global president of MerkleONE, to …

Agencies Rethink Pricing And Service Models As CPGs Cut Spend

The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold.<p>…