Hallory

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Important News about Vine

Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming …

Why Marketing Needs To Promote The Product, Not The Promise

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. …

Marketing

Dear Facebook, you're a media company now. Start acting like one.

Shortly before Facebook held its blockbuster public offering in 2012, one of its top execs attempted to refute a nagging question about the …

This Plastic Surgeon Broadcasts All of His Operations on Snapchat

Over 800,000 people tune in to watch "Dr. Miami" at work.<p>It's the golden era of celebrities on Snapchat, but some of the app's most successful users are actually its most surprising. In a recent profile for <i>Vanity Fair</i>, "Dr. Miami" — real name Dr. Michael Salzhauer — allowed the world a …

Social Media

How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million

A lot of people were surprised when Amazon CEO Jeff Bezos bought The Washington Post for $250 million in 2013.<p>At the time, The Post was a legacy media company facing years of decline, while Bezos had no prior experience in the newspaper business.<p>But in less than three years, Bezos has completely …

Journalism

We spend twice as much time on Netflix than we do with friends

Everyone loves the occasional binge session on Netflix, but a recent survey by streaming data site CordCutting.com suggests we might be going a little overboard. In fact, we’re actually choosing Netflix over human interaction by a rather large margin.<p>According to CordCutting.com’s data — obtained …

Televisions

When and How to Update Your Social Media [Infographic]

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a …

Why Beyoncé is a marketing master

Whether it’s reinventing themselves in their official profession or attaching their names to an outside endeavour, stars are constantly looking for …

Public Relations

Three Ways That Handwriting With A Pen Positively Affects Your Brain

Stephen King purportedly wrote <i>Dreamcatcher</i> in longhand — using a Waterman cartridge pen. J. K. Rowling penned <i>The Tales of Beedle the Bard</i> — all 157 pages of it — in longhand, and the leather-bound tome sold for almost $4M at auction. F. Scott Fitzgerald did it, as did Hemingway, Kafka and countless …

J. K. Rowling

Why Hollywood A-listers are flocking to TV and ruling the small screen

Flip on your television any given day, and you might think you tuned into a feature film. The once-held stigma about “real actors” appearing on the …

How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers

A great social media marketer today and an awesome advertiser in the 1960s have much in common.<p>David Ogilvy, the father of advertising, was famous …

Visual Design

Social Media Influencer Marketing for Beginners and Introverts

Shares 296<p>Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal …

Normcore marketing: how boring became big

Watching video of a puddle online has, it seems, replaced the distinctly analogue pursuit of watching paint dry as a mundane way of passing time.<p>In …

3 Powerful Steps to Write Your Brand Story

Effective storytelling can make all the difference as you create your company's brand.<p><i>John Cinquina, an Entrepreneurs' Organization (EO) member from Perth, Australia, is the CEO of Red Meets Blue Branding--a brand strategy agency--and the author of</i> Build Great Brands<i>. We asked him about the best</i> …

Marketing