Puntoimaginario - Film & Digital World

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Your camera does not have a color gamut

Yes, it’s true: your camera has no color gamut. Don’t believe me? Good, ’cause I’m going to try to lay it out for you. I’m not sure I’ve got it all …


Filmmaking Lessons from Oscar-Nominated Directors

The Directors Guild of America hosted a three-hour conversation with these incredible filmmakers. Here are the takeaways.<p><i>Cover image via The</i> …


Veydra Cine Mini Prime MTF Optical Bench Tests

I have my preconceived notions, just like anyone else. A long while back the video techs told me we were stocking Veydra Primes in multiple focal …


The Histogram: How to Read One of the Most Useful Features of Your Camera

Your camera has numerous ways of giving you feedback about the content of a shot, but perhaps nothing is more useful than the histogram. This helpful …


Teradek announce the 10,000ft Bolt 10K and Bolt Manager

Shares 0<p>Teradek has announced the Bolt 10K, a wireless video receiver with a 10,000 ft (3.048km) range, and the Bolt manager, a hardware box for …


Building a Basic Kit for the ARRI ALEXA Mini from Scratch

After spending about $40,000 on your shiny new ARRI ALEXA Mini, you’re probably wondering what’s next? Unfortunately, the hefty price tag includes …


My DIT Cart - Taki Yusuke

DIT carts don’t have to be large in terms of size to be incredibly powerful – as the cart of Tokyo based Taki Yusuke shows. On his Magliner Mini Cart …


How to Tell Story With Lighting | 7 Essential Rules


The ONE Lighting Tip You Need to Know | Reflected Light, Explained


Sony a7 III dynamic range and high ISO improve over its predecessor

Sony recently announced the a7 III, a comparatively affordable full frame mirrorless camera that incorporates a host of advanced features derived …


A Behind the Scenes Look at Wes Anderson's Latest Stop-Motion Feature 'Isle of Dogs'

Wes Anderson's latest animated offering looks set to be another visual feast. In this video by Entertainment Weekly, we get to take a peek at how the …


DP Review Tests: Sony a7 III Shows Marked Dynamic Range Improvement over a7 II

DP Review Tests reveal Sony a7 III has a marked 1.6 stop Dynamic Range improvement over 1st- and 2nd-generation Sony a7 cameras at ISO 640 and …

Sony Alpha

How 'Jinn' Used In-Camera Filters and Color to Illuminate a Coming-of-Age Story

The debut feature from director Nijla Mu’min received Special Jury Recognition for Writing at the 2018 SXSW Film Festival.An extremely personal …


7 Reasons I Still Shoot Film in 2018

I’ve been shooting analog for almost four years now, and all I can say is: analog has truly changed my life and what I think about what it means …


How to Understand Your Camera’s Exposure Compensation Feature

In this article, learn about the Exposure Compensation feature on your camera to get the best exposures.Whether you’re shooting sports, animals, …

Shutter Speed

RED Raven vs. Sony FS7 Side by Side Image Comparison

With similar 4K recording capabilities, professional-grade features, and roughly the same price point, it’s no surprise that the vigorous debate …


Kinefinity announce Mavo & Mavo LF Cameras plus $11,999 Prime lens Set

Kinefinity has announced the release of two new cameras, the MAVO & MAVO LF in a live stream event. There have been many delays for customers who …


Here's a Basic Breakdown of the Physics Behind Light Measurement

How do professional cinematographers measure the intensity of light?Light meters are the standard tool used in filmmaking to measure the amount of …


Finding Symmetry and Color in a Dystopian Future

In this cinematography breakdown by Wolfcrow, we get an insightful look at the visual motifs that make Blade Runner 2049 so aesthetically stunning.

Science Fiction

Colour Representation || Geoff Boyle || Spotlight


Which Full Frame Cine Primes Should You Buy?

With the release of the Alexa LF, we wanted to test affordable full frame prime options that can cover that sweet LF sensor.We are absolutely in the …


Some thoughts on color, brightness, and contrast by Art Adams

I’m not happy with just knowing that colors work together in artistic ways. I want to know why. Here are some thoughts. I’m a strict amateur in the …

Simple Lighting Setups Using Little or No Equipment

I’m a big believer that you don’t need expensive equipment and a complicated lighting set up to create beautiful images. Some of my favorite images …


From ALEXAs to 1980s JVCs: Cameras & Lenses Used on SXSW 2018 Films

40+ SXSW filmmakers tell us which cameras and lenses they used to create their festival films.<p>No Film School surveyed SXSW 2018 filmmakers to learn …


Should I shoot 8 bit UHD or 10 bit HD?

This comes up so many times, probably because the answer is rarely clear cut.<p>First lets look at exactly what the difference between an 8 bit and a 10 …


The $2,000 Sony a7 III vs. the $3,200 Sony a7R III: A First Look

Portrait photographer Manny Ortiz recently got his hands on the newly-announced Sony a7 III full-frame mirrorless camera, allowing him to compare the …


Cooke adds additional focal lengths to its S7/i and Panchro/i Classic lenses

Cooke Optics has announced new focal lengths for their S7/i and Panchro/i Classic lenses. The full frame S7/i series will now include a 16mm, 21mm, …


Cooke Adds New Focal Lengths to S7/i and Panchro/i Classic Lenses

Cooke Optics expands its S7/i and Panchro/i Classic lenses with new focal lengths.Designed to cover the full frame sensor of RED's Weapon 8K (46.31mm …


SONY α7 III Full Frame Camera

The Sony α7 III Mirrorless Still and Motion Picture Camera is the latest E-mount Full Frame (36x24mm) mirrorless, interchangeable lens camera in the …

Las Vegas

Zacuto Camera Shootout 2018 Results – Canon C200 vs Panasonic EVA1

The Zacuto Camera Shootout which placed the Canon C200 head to head against the Panasonic EVA1 has gone live. If you missed it, you can watch the …