Hisham Balatiah

68 Flips | 1 Magazine | 14 Likes | 9 Following | 7 Followers | @HISH007 | Keep up with Hisham Balatiah on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Hisham Balatiah”

6 Creative Ways to Integrate Social Media and Email Marketing

14 min read<p>This story originally appeared on Buffer<p>Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.<p>Few people …

Social Media

The 6 Most Important Roles of a Startup CEO

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Founding and growing an industry-transforming company is probably one of the hardest things anyone could ever do, and the hardest part about it is that nobody has done your job ever before!<p>There are no fixed rules in startups. …

strongbrand

4 Ways to Market Your Business for Free

Guest Writer<p>CEO and Founder of Tack<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new …

Small Business

Why Your Websites And Email Newsletters Will Always Beat Facebook Pages

Where should you focus your online marketing efforts during 2015? In previous year’s campaigns on Facebook, Twitter, and other social media sites would have been high up on the priority list. Thanks to new policies and a need to maximise their own revenue, everyone should be wary of handing over …

Social Media

4 Steps to Launching a Mobile App Even If You Don't Know How to Build It

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>My friends and I have ideas for new mobile apps almost daily. The hard parts are turning our ideas into a reality and figuring out which one is actually plausible.<p>Apps come in all forms but can usually be broken down into three …

Apps

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Creating content is the foundation of online marketing. There's no way around that. Content ranks in search results, content spreads on social media, content attracts links and content conversions.<p>We are quickly moving away from …

Marketing

'Think Outside the Box' and Other Marketing Phrases You Need to Stop Using

As a marketer, you may appreciate some good old marketing buzz words or phrases now and then. (Some marketers just adore them! They love using hype …

Marketing Automation Can Help Startups Sell Like the Big Brands

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.<p>Traditionally, software solutions were tailored to different business segments to create those rapid economies of …

Marketing

4 Startup Founders Under 30 to Keep an Eye On

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being an early adopter is something many entrepreneurs pride themselves on. Whether it’s the latest app or the best in health, meditation or lifestyle, entrepreneurs like to be in the know and at the forefront of tech and trends …

Startups

Lights, Camera, Sell? What Your Sales Team Can Learn from Actors.

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Acting and sales have more in common than you may think. Sales team members can look to the stage and screen to help prepare for the challenges of pitching.<p>Here are five reasons thinking like an actor makes for a better …

Performing Arts

Facebook Targets Ads Based on Cell Signal Strength

Facebook has found a better connection for advertisers and mobile users, particularly in emerging markets and out-of-range locations.<p>Advertisers can …

Advertising

Facebook Pages Can Now Create Ads to Promote Events

Facebook today announced a new ad format for Pages looking to promote their Events on the social network. Previously ads were only shown in the right-hand column on desktop, but now brands can create ads for the desktop and mobile News Feed.<p>Called Event response ads, this new offering is accessible …

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The road to being a true-blue entrepreneur is paved with spectacular stories of crash-and-burn. It requires a certain type of stamina that few possess and an insatiable desire to do better than the day before. Such a demanding …

Entrepreneurship

Introducing QuickMVP, A New Tool for New Ideas

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Not every idea can be a real business. My granfather used to say, “If I had a dollar for every idea I had, I would be rich, and that would be some business.” We all have ideas, and tons of them. So what is it that gets us to …

Entrepreneurship

One of Steve Jobs' Last Public Statements Can Help You Discover Your Passion

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Passion is everything. You cannot inspire unless you’re inspired yourself.<p>In 25 years of studying communication, I’ve never met an inspiring entrepreneur who isn’t freakishly enthusiastic about his or her idea. Steve Jobs, one …

Motivation

The 4 Essentials to Starting a Company Whether You Have Money or Not

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>So you have the Big Idea. You have the passion. You have the business plan. You can see your future success. All you need now is money in the bank, right?<p>Probably nine out of 10 startups are where you are, in need of operating …

Entrepreneurship

5 Ways to Adapt to the Overworked Entrepreneurial Lifestyle

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>An entrepreneur is someone who works 23 hours a day for themselves to avoid working one hour a day for someone else.<p>If you’re working for yourself, you know that this is one of those jokes that we all laugh at, and shake our …

Entrepreneurship

Aim for a Big Bite of the Restaurant Market With These 7 Steps to a Successful Launch

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The National Restaurant Association has projected that this year will be a record year for the dining industry with $683 billion in sales expected. As celebrity chef, Emeril Lagasse, might put it, “Bam!” This means the time is …

Small Business

4 Tips for Getting More Company Mentions on Social Media

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Much has been written about the optimal time to post content to your followers on social networks. But what do we learn if ask where and how your name or keywords are mentioned the most by your users?<p>That user-centric approach …

Social Media

5 Tips on Developing a Successful Inbound-Marketing Strategy

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a small-business owner, you wear a lot of hats: customer support, HR, media relations, bookkeeper, and the list goes on. With so many responsibilities, having marketing strategies doesn't always make the top of the list. But …

Marketing

6 Key Factors in Scoring a $1 Billion Valuation for Your Startup

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At a fascinating session at last week's BostInno conference at the Westin Boston Waterfront Hotel, senior executives from a mix of local companies were candid in citing the most important factors in growing their startups to a …

Harvard Business School

7 Lessons to Rock Both the Stage and Sales

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Musicians and startups share an entrepreneurial spirit: Both create their own brand, whether that's music, products or services, and learn to sell their creations to various (and often diverse) audiences.<p>Startups -- and the …

Entrepreneurship

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Guest Writer<p>PR and Publicity Expert, Author, Blogger aka The Publicity Hound<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many business owners write professional bios that are the literary equivalent of sleeping pills.<p>Don't fall into the same trap of writing only about your …

Green Bay Packers

The Ultimate Guide to Mobile Social Media

<i>This post originally appeared on the Buffer blog.</i><p>I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>Go …