HEARTDIRECTOR

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You Get Half Off Products If You Can Screenshot Them in Retailer’s Fast-Moving Instagram Videos

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a …

5 Tips for Off-the-Cuff Speaking

If it’s true that many people fear public speaking more than death, it’s equally true that businesspeople are condemned to a thousand small deaths in client pitches, in boardrooms, and on stage. And that death can turn slow and torturous when you are asked to speak unexpectedly with little or no …

The Best Leaders Are Insatiable Learners

Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some …

The Best (And Worst) Times To Post On Social Media (Infographic)

Different social media sites offer different virtues for your business. Here’s how to optimize each one based on when you post.<p>We get it, managing your business’s social media accounts can be daunting: from tweaking tweet lengths to mastering Facebook tone, to using the right hashtags at the right …

5 Things Your Brain Needs More Of Every Day

Eat more chocolate, get more sunlight. You’re going to like this list of things your brain needs to perform at its best.<p>The things we put into our bodies have a gigantic effect on the way that we feel. While it’s obvious that a salad for lunch will give us more energy in the afternoon than a plate …

Getting the most out of @instagram.

I am by no means an expert at @instagram, I'm just an enthusiast that managed to pick up a few followers. I was asked to share my thoughts on @instagram with one of the recent classes at the ODMA at Ogilvy & Mather Cape Town; this is the deck that I put together.<p>Feel free to get in touch if you'd …

How Long It Takes to Form a New Habit

<i>“We are what we repeatedly do,”</i> Will Durant observed in summarizing Aristotle. <i>“Could the young but realize how soon they will become mere walking bundles of habits, they would give more heed to their conduct while in the plastic state,”</i> William James wrote. But how, exactly, do we rewire our habits …

Brainstorming Doesn’t Work; Try This Technique Instead

Ever been in a meeting where one loudmouth’s mediocre idea dominates? Then you know brainstorming needs an overhaul.<p>Brainstorming, in its current form and by many metrics, doesn’t work as well as the frequency of “team brainstorming meetings” would suggests it does.<p>Early ideas tend to have …

‘Portrait of Partnership’: A Photographer’s Homage to a Failed Relationship (NSFW)

A woman stands against a gray sky, the low light of the sinking sun glints off her glasses. Her hair is in a bun. She is attractive, but not …

The 6 Best Tools For Creative Work, According To Science

Connecting our minds and bodies–by sleeping, stepping away from the keyboard, and breaking a sweat–might be the best way to get through a creative block.<p>I’d love to have a toolkit that promised me great, creative ideas every time I sat down to work. Obviously that’s not going to happen–creativity …

6 Persuasion Tricks To Get What You Want

From the “charm of three” to thinking like a journalist, whether you’re selling a new product or your own ability, it’s both what you say and how you say it.<p>It doesn’t matter if you’re working on landing a new job or promotionor trying to get your bosses to sign off a new idea, being persuasive …