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Your Team Doesn’t Need a Data Scientist for Simple Analytics

Your Team Doesn’t Need a Data Scientist for Simple Analytics

Harvard Business Review - Kon Leong

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said, “The price of light is less than the cost of darkness.” As data proliferates across the enterprise, this observation by Nielsen is rendered even more relevant, because data represents the unlit fuel that has …

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