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Cedric Scheepers
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Why Some Videos Go Viral

Why Some Videos Go Viral

Harvard Business Review

In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, and they bond in typical roommate fashion. A viral video is every marketer’s dream. It’s the surest way to cut through the noise of the internet. And studies show that social viewers—people who …

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