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Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Harvard Business Review - Jeanne W. Ross and Cynthia M. Beath and Ina Sebastian

In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from social, mobile, analytics, cloud, and internet of things (SMACIT) technologies. But guess what? That’s not going to happen. The most notable characteristic of those technologies is their …

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