Avatar - Harvard Business Review
Harvard Business Review
What Makes People Upgrade Products? Thinking About Self-Improvement

What Makes People Upgrade Products? Thinking About Self-Improvement

Harvard Business Review - Sokiente W. Dagogo-Jack and Mark R. Forehand

From upgrading mobile phones to trading in cars, consumers often face the decision of whether to buy new versions of products they already own. This depends not only on how much real difference their is between the old and and new version, but how much difference consumers perceive there to be. …

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review