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What Is Disruptive Innovation?

What Is Disruptive Innovation?

Harvard Business Review - Clayton M. Christensen and Michael E. Raynor and Rory McDonald

The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, …

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