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What Does Your Brand Sound Like?

What Does Your Brand Sound Like?

Harvard Business Review - Laurence Minsky and Colleen Fahey

Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on branding initiatives — even online. For instance, back in August, eMarketer reported that in the digital area alone, U.S. advertisers will spend approximately “$17.46 billion on branding, or 41.6% …

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