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What 575 C-Level Executives Really Think About CMOs

CMO

What 575 C-Level Executives Really Think About CMOs

Harvard Business Review - Diana O’Brien and Jennifer Veenstra and Tim Murphy

In a study of 575 Fortune 500 C-suite executives, researchers found that only 5 percent of CMOs are highly confident in their ability to impact strategic decision-making, the overall direction of the business, and their ability to garner support for their initiatives amongst their peers. That’s a …

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