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Using Surveys to Understand the Customer Journey - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Marketing

Using Surveys to Understand the Customer Journey - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

Your organization has plenty of data about customer behavior that tells you what different customers do where and when. You can see when they visit you online, how long they search, and how much they spend. But too often the why behind their actions remains elusive. With the mountains of information …

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