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Function Of Design
Using Experiments to Launch New Products

Using Experiments to Launch New Products

Harvard Business Review - Jeff Fossett and Duncan Gilchrist and Michael Luca

More than ever before, managers are using large-scale randomized controlled trials (i.e., experiments) to guide decisions. This has led to impressive gains for organizations ranging from Amazon to the UK government. We are excited about the rise of experiments in organizations and have spent much …

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