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Use Stories from Customers to Highlight Your Company’s Purpose

Use Stories from Customers to Highlight Your Company’s Purpose

Harvard Business Review - Erica Keswin

Leaders commonly try to influence their company culture with a lofty statement of purpose. But despite the time and money an organization pours into crafting its own special statement, the result is often vague and generic — it sounds like every other well-meaning company’s purpose statement. One …

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