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Upgrade Your Pricing Strategy to Match Consumer Behavior

Business

Upgrade Your Pricing Strategy to Match Consumer Behavior

Harvard Business Review - David J. Hardisty and Thomas Allard and Dale Griffin

How can marketing managers nudge consumers to purchase those higher quality goods and services that consumers say they want? Just as “life hacks” are small changes designed to make your life easier, we identify three “pricing hacks,” small tweaks in how retailers present prices to consumers that …

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