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To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It

To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It

Harvard Business Review - Rick Braddock

Over the last decade, e-commerce has imposed a painful profit squeeze on big-box retailers, resulting in layoffs, store closings, mall reconfigurations, and even bankruptcies. With no reprieve in sight for retailers, the online world is poised to do the same to brand-name consumer products …

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