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The Strategy Behind TikTok’s Global Rise

ByteDance

The Strategy Behind TikTok’s Global Rise

Harvard Business Review - Rebecca Fannin

Few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than 1 billion downloads in 150 markets worldwide …

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