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The Necessary Art of Persuasion

The Necessary Art of Persuasion

Harvard Business Review - Jay A. Conger

If there ever was a time for businesspeople to learn the fine art of persuasion, it is now. Gone are the command-and-control days of executives managing by decree. Today businesses are run largely by cross-functional teams of peers and populated by baby boomers and their Generation X offspring, who …

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