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Evangelos Avramakis
flipped into Digital Platforms & Ecosystems
The Kind of Creative Thinking That Fueled WeChat’s Success

WeChat

The Kind of Creative Thinking That Fueled WeChat’s Success

Harvard Business Review - Julian Birkinshaw and Dickie Liang-Hong Ke and Enrique de Diego

WeChat, the messaging app, dominates daily life in China. Researchers conducted an in-depth study of the company, through exclusive interviews with 15 executives, including founder Allen Zhang. They argue that WeChat’s success wasn’t achieved through technological superiority, but through the …

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