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Yesha Bavishiadded this to Research & Strategy
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Avatar - Harvard Business Review

The Human Element in Digital Prototyping

Harvard Business Review - David Aycan and Paolo Lorenzoni

Given that few products and services these days exist without a digital component of some sort, companies are increasingly being required to do live prototyping of a digital solution. There’s a common perception that product development for digital solutions is easier than it is for physical ones. …

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