Yesha Bavishiadded this to Research & Strategy
Avatar - Harvard Business Review
Avatar - Harvard Business Review

The Future of Prototyping Is Now Live

Harvard Business Review - David Aycan and Paolo Lorenzoni

Those tasked with developing new products and experiences have long valued prototyping as a way to fuel creativity, explore options, and test assumptions. By making concepts real, we can more intimately understand the underlying mechanics and make informed judgments. There are two main ways that …

View on hbr.org