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The Art of Persuasion Hasn’t Changed in 2,000 Years

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The Art of Persuasion Hasn’t Changed in 2,000 Years

Harvard Business Review - Carmine Gallo

Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill that will give you a competitive edge in the knowledge economy — an age where ideas matter more than ever. Some economists believe that persuasion is …

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